Website traffic
How much traffic does on.com get?
16.92M
+2.46%MoMEstimated monthly visits
18.27M12.18M6.09M0
Global rank
2,442
Country rank · United States
1,128
Category rank · Sports
23
Average visit duration
01:46
Pages per visit
4.96
Bounce rate
30.67%
Domain age
34 years
Search share
25.2%
Sources
Where does on.com's traffic come from?
- Search25.2%
- Paid search22.0%
- Direct17.6%
- Social12.6%
- Display ads10.0%
- Referrals5.8%
- Email4.3%
- Other2.1%
- Generative AI0.5%
Regions
Which countries visit on.com?
- United States46.7%
- United Kingdom5.8%
- Canada5.4%
- Japan4.3%
- Germany3.8%
See how on.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to on.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- onBRAND737.49K812.72K91%
- on cloud341.82K230.23K149%
- on runningBRAND281.62K251.7K112%
- on shoesBRAND204.76K188.35K109%
- oncloud114.39K87.49K131%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does on.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 612.7 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 77 days
Page and SEOSchema 4
- Final URL
- https://www.on.com/en-jp/
- Title
- On | Swiss Performance Running Shoes & Clothing
- Description
- Born in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it - during the landing.
- Cross-origin redirect
- Yes
- Word count
- 464
- Internal / external links
- 42 / 13
- Canonical
- https://www.on.com/en-jp/
- Language
- en
- H1 / H2
- 1 / 3
- Images missing alt
- 37 / 39
- Schema
- ContactPoint · Organization · PostalAddress · WebSite
- OG / Twitter
- OG
- Feed / Manifest / AMP
- Manifest
Technology and tracking4 tracking
- Technology clues
- Nuxt · Contentful · Vercel · Cloudflare · React · PayPal
- Tracking clues
- Google Tag Manager · Google Analytics · Google Ads · Cloudflare Web Analytics
- External script hosts
- static.cloudflareinsights.com
- Social links
- facebook.com · instagram.com · linkedin.com · tiktok.com · x.com · youtube.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 3（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- MTA-STS / BIMI
- MTA-STS
- DKIM selectors
- google · s1 · s2
- Mail stack
- Google Workspace
- IPv6
- AAAA present
- DNSSEC
- DNSKEY
- CAA issuers
- amazontrust.com · comodoca.com · digicert.com · letsencrypt.org · 3 more
- Site verification TXT
- Atlassian · Facebook · Google
- SOA
- chin.ns.cloudflare.com
- NS
- chin.ns.cloudflare.com. · jay.ns.cloudflare.com.
- MX
- 1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS13335
- A
- 172.64.147.241 · 104.18.40.15
- AAAA
- 2606:4700:4404::ac40:93f1 · 2606:4700:4409::6812:280f
- Hosting ASN
- AS13335 · 172.64.147.0/24
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 77 days
- Certificate SAN
- DNS:on.com · DNS:vibe-staging.on.com · DNS:*.vibe-staging.on.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 5
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 800 B
- llms summary
- > On is a Swiss performance sportswear company creating high-performance running shoes, apparel, and accessories. · On was founded in Zurich in 2010. Its products are engineered in
Website information
When was on.com registered?
- Domain
- on.com
- Registration status
- Domain registered
- Registered
- 1993-01-25
- Registrar
- united-domains GmbH
- Expires
- 2030-01-26
- Domain age
- 34 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to on.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.