Website traffic
How much traffic does oatly.com get?
212.15K
-13.70%MoMEstimated monthly visits
267.28K178.19K89.09K0
Global rank
201,850
Country rank · United States
179,476
Category rank · Food and Drink
836
Average visit duration
00:56
Pages per visit
2.37
Bounce rate
40.72%
Domain age
26 years
Search share
58.0%
Sources
Where does oatly.com's traffic come from?
- Search58.0%
- Direct20.5%
- Social8.4%
- Referrals6.0%
- Generative AI4.3%
- Email2.3%
- Display ads0.4%
- Paid search0.2%
- Other0.0%
Regions
Which countries visit oatly.com?
- United States20.6%
- Germany7.0%
- Sweden6.9%
- United Kingdom5.1%
- France4.3%
See how oatly.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to oatly.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- oatlyBRAND22.29K38.05K59%
- oatley1.62K4.52K36%
- oatly baristaBRAND1.38K4.27K32%
- oatly careersBRAND1K800125%
- oatly barista editionBRAND7402.33K32%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does oatly.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 237.9 KiB
- Hosting
- SWIPNET · AS1257
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 166 days
Page and SEOSchema 7
- Final URL
- https://www.oatly.com/
- Title
- the Original Oat Drink Company | Oatly
- Description
- A site filled with everything you could possibly think of, and also probably not think of, related to an oat drink company called Oatly.
- Cross-origin redirect
- Yes
- Word count
- 96
- Internal / external links
- 34 / 4
- Language
- en
- H1 / H2
- 1 / 0
- Images missing alt
- 0 / 0
- Schema
- BreadcrumbList · City · ContactPoint · ListItem · Organization · PostalAddress · 1 more
- Hreflang
- da-dk · de-de · en-au · en-gb · en-us · es-es · fi-fi · fr-fr · 8 more
- OG / Twitter
- OG · Twitter
- OG locale
- en
- Feed / Manifest / AMP
- Manifest
Technology and tracking5 tracking
- Technology clues
- Next.js · React · Bot protection
- Tracking clues
- Google Tag Manager · Google Analytics · Google Ads · Meta Pixel · Plausible
- Social links
- facebook.com · instagram.com · youtube.com · tiktok.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · selector2 · k1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- CAA issuers
- digicert.com · globalsign.com · letsencrypt.org
- Site verification TXT
- Apple · Atlassian · DocuSign · Facebook · Google
- SOA
- a.portsdns.se
- NS
- a.portsdns.se. · b.portsdns.net.
- MX
- 10 oatly-com.mail.protection.outlook.com.
Hosting and networkAS1257
- A
- 193.14.90.203
- Hosting ASN
- AS1257 · 193.12.0.0/14
- Hosting organization
- SWIPNET - Tele2 Sverige AB
- Hosting country
- SE
- BGP announcement
- Yes
- Reverse DNS
- redirect.portsit.se
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 166 days
- Certificate SAN
- DNS:*.oatly.com · DNS:oatly.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 779
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was oatly.com registered?
- Domain
- oatly.com
- Registration status
- Domain registered
- Registered
- 2000-05-03
- Registrar
- Abion AB
- Expires
- 2027-05-03
- Domain age
- 26 years
- DNSSEC
- Yes
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to oatly.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.