Website traffic
How much traffic does nykaa.com get?
22.16M
-11.78%MoMEstimated monthly visits
30.21M20.14M10.07M0
Global rank
1,953
Country rank · India
203
Category rank · Beauty and Cosmetics
1
Average visit duration
02:02
Pages per visit
4.44
Bounce rate
49.51%
Domain age
15 years
Search share
23.4%
Sources
Where does nykaa.com's traffic come from?
- Direct29.2%
- Search23.4%
- Paid search17.1%
- Social14.4%
- Display ads8.2%
- Referrals4.2%
- Email1.6%
- Other0.9%
- Generative AI0.9%
Regions
Which countries visit nykaa.com?
- India89.8%
- United States1.5%
- Singapore0.7%
- Kuwait0.6%
- China0.6%
See how nykaa.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to nykaa.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- nykaaBRAND413.95K250.79K165%
- nykaBRAND25.2K18.57K136%
- nykaa fashionBRAND24.26K95.21K26%
- nykaa nowBRAND11.82K2.52K469%
- nykaa seller loginBRAND10.68K6.62K161%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does nykaa.com show publicly?
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 1
- /llms.txt
- Present · 64.0 KiB
- llms summary
- > Nykaa is India's leading online destination for beauty, makeup, skincare, haircare & wellness products for women, men & kids. Nykaa is an exceptional online shopping destination
Website information
When was nykaa.com registered?
- Domain
- nykaa.com
- Registration status
- Domain registered
- Registered
- 2012-03-05
- Registrar
- GoDaddy.com, LLC
- Expires
- 2028-03-05
- Domain age
- 15 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to nykaa.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.