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nsw.gov.au

nsw.gov.au had about 35.63M visits in September 2026, up 0.75% from August; most traffic is search.

NSW Government

Website traffic

How much traffic does nsw.gov.au get?

35.63M

+0.75%MoMEstimated monthly visits
78938.48M25.66M12.83M0
Global rank

1,301

Country rank · Australia

23

Category rank · Government

2

Average visit duration

02:55

Pages per visit

3.84

Bounce rate

40.73%

Search share

51.0%

Sources

Where does nsw.gov.au's traffic come from?

  • Search
    51.0%
  • Direct
    34.2%
  • Referrals
    6.9%
  • Email
    3.1%
  • Social
    3.1%
  • Generative AI
    1.0%
  • Display ads
    0.4%
  • Paid search
    0.3%
  • Other
    0.0%

Regions

Which countries visit nsw.gov.au?

  • Australia
    92.7%
  • United States
    3.0%
  • United Kingdom
    0.5%
  • New Zealand
    0.4%
  • India
    0.3%

See how nsw.gov.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to nsw.gov.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. service nswBRAND187.38K112.01K167%
  2. etoll53.93K38.8K139%
  3. det portal45K25.31K178%
  4. iworkfornswBRAND36.32K11.5K316%
  5. revenue nswBRAND27.84K12.39K225%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does nsw.gov.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
  • DNSSEC
HTTP
200
Page size
187.5 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 138 days
Page and SEOSchema 7
Title
NSW Government
Cross-origin redirect
Yes
Word count
924
Internal / external links
93 / 4
Canonical
https://www.nsw.gov.au/
Language
en
H1 / H2
1 / 6
Images missing alt
1 / 16
Schema
AdministrativeArea · ContactPoint · GovernmentOrganization · ImageObject · SearchAction · WebPage · 1 more
OG / Twitter
OG
OG locale
en_AU
Feed / Manifest / AMP
Manifest
Technology and tracking1 tracking
Technology clues
React
Tracking clues
Google Tag Manager
External script hosts
assets.adobedtm.com · cdnjs.cloudflare.com · onegov.nsw.gov.au
Social links
facebook.com · au.linkedin.com · instagram.com · youtube.com
Generator
Drupal 10 (https://www.drupal.org)
Security headers
5 / 6
HSTS / CSP
HSTS
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1
Mail stack
Microsoft 365
IPv6
No AAAA
DNSSEC
DNSKEY · AD
Site verification TXT
Facebook · Microsoft
SOA
q.au
NS
a.au. · q.au. · r.au. · 2 more
MX
0 nsw-gov-au.mail.protection.outlook.com.
Hosting and networkAS16509
A
75.2.117.83 · 99.83.133.180
Hosting ASN
AS16509 · 75.2.112.0/20
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a27adac4555bed0ab.awsglobalaccelerator.com
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M01
Certificate remaining
138 days
Certificate SAN
DNS:nsw.gov.au
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 8
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths2 hits
Present / checked
2 / 5
/llms.txt
Present · 16.8 KiB
/.well-known/security.txt
Present · 141 B
llms summary
```markdown · > The official digital home of the New South Wales government, providing services, information, and resources for residents, public servants, visitors, and businesses
security summary
Contact: https://www.nsw.gov.au/departments-and-agencies/customer-service/vulnerability-disclosure-program/ · Expires: 2027-02-10T1:00:00.000Z

Website information

Domain
nsw.gov.au
Registration status
Registration status unconfirmed

Registry information is temporarily unavailable.

Similar sites

What sites are similar to nsw.gov.au?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →