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my.gov.au

my.gov.au had about 26.95M visits in September 2026, down 13.61% from August; the top source is direct.

myGov Home | myGov

Website traffic

How much traffic does my.gov.au get?

26.95M

-13.61%MoMEstimated monthly visits
78948.43M32.29M16.14M0
Global rank

1,106

Country rank · Australia

17

Category rank · Government

1

Average visit duration

05:34

Pages per visit

8.54

Bounce rate

21.07%

Search share

36.1%

Sources

Where does my.gov.au's traffic come from?

  • Direct
    46.0%
  • Search
    36.1%
  • Referrals
    12.0%
  • Social
    2.9%
  • Email
    2.5%
  • Generative AI
    0.4%
  • Display ads
    0.1%
  • Paid search
    0.0%
  • Other
    0.0%

Regions

Which countries visit my.gov.au?

  • Australia
    96.0%
  • United States
    0.7%
  • United Kingdom
    0.5%
  • New Zealand
    0.3%
  • Canada
    0.3%

See how my.gov.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to my.gov.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. mygovBRAND2.38M1.47M161%
  2. mygov loginBRAND887.31K474.09K187%
  3. my govBRAND755.75K398.71K190%
  4. my gov loginBRAND240.5K143.88K167%
  5. mygov australiaBRAND38.12K17.34K220%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does my.gov.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
78.4 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 58 days
Page and SEO
Title
myGov Home | myGov
Description
Access government services from one place.
Cross-origin redirect
No
Word count
101
Internal / external links
26 / 0
Canonical
https://my.gov.au/en
Language
en
H1 / H2
1 / 3
Images missing alt
2 / 6
OG / Twitter
OG
Technology and tracking1 technologies
Technology clues
React
Server
Apache
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
default
IPv6
AAAA present
Site verification TXT
Google
SOA
ns-331.awsdns-41.com
NS
ns-1350.awsdns-40.org. · ns-2039.awsdns-62.co.uk. · ns-331.awsdns-41.com. · 1 more
MX
10 mailin7.humanservices.gov.au. · 10 mailin8.humanservices.gov.au.
Hosting and networkAS16509
A
3.165.39.93 · 3.165.39.53 · 3.165.39.81 · 3.165.39.92
AAAA
2600:9000:26f2:2400:a:ae1c:5880:93a1 · 2600:9000:26f2:f400:a:ae1c:5880:93a1 · 2600:9000:26f2:2000:a:ae1c:5880:93a1 · 2600:9000:26f2:d800:a:ae1c:5880:93a1 · 4 more
Hosting ASN
AS16509 · 3.165.39.0/24
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-3-165-39-93.nrt12.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
58 days
Certificate SAN
DNS:*.my.gov.au · DNS:author.my.gov.au · DNS:*.author.my.gov.au · DNS:my.gov.au
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 488
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths1 hits
Present / checked
1 / 5
/.well-known/security.txt
Present · 83 B
security summary
Contact: mailto:public.disclosure@servicesaustralia.gov.au Preferred-Languages: en

Website information

Domain
my.gov.au
Registration status
Registration status unconfirmed

Registry information is temporarily unavailable.

Similar sites

What sites are similar to my.gov.au?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →