Website traffic
How much traffic does nrma.com.au get?
1.75M
-4.33%MoMEstimated monthly visits
1.99M1.33M663.37K0
Global rank
20,459
Country rank · Australia
349
Category rank · Insurance
3
Average visit duration
05:04
Pages per visit
8.14
Bounce rate
27.33%
Search share
47.8%
Sources
Where does nrma.com.au's traffic come from?
- Search47.8%
- Direct26.8%
- Email9.5%
- Referrals6.4%
- Paid search4.6%
- Social2.4%
- Display ads1.9%
- Generative AI0.6%
- Other0.0%
Regions
Which countries visit nrma.com.au?
- Australia98.3%
- United States0.6%
- United Kingdom0.2%
- New Zealand0.2%
- Brazil0.1%
See how nrma.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to nrma.com.au?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- nrmaBRAND88.2K94.54K93%
- nrma insuranceBRAND28.17K19.51K144%
- nrma car insuranceBRAND13.55K14.6K93%
- nrma loginBRAND11.26K12.23K92%
- nrma green slipBRAND7.94K6.89K115%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does nrma.com.au show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 349.1 KiB
- Hosting
- AKAMAI-AS · AS16625
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 59 days
Page and SEOSchema 6
- Final URL
- https://www.nrma.com.au/
- Title
- Car, Home, Business & Travel Insurance Quotes | NRMA Insurance
- Description
- NRMA Insurance has been insuring Australians for 100 years. Get an insurance quote online today for your car, CTP, home, travel or business insurance.
- Cross-origin redirect
- Yes
- Word count
- 3,283
- Internal / external links
- 131 / 12
- Canonical
- https://www.nrma.com.au/
- Language
- en
- H1 / H2
- 1 / 10
- Images missing alt
- 8 / 9
- Schema
- ContactPoint · ImageObject · Organization · Place · WebPage · WebSite
- OG / Twitter
- OG
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Tracking clues
- Google Tag Manager
- External script hosts
- tags.iag.com.au
- Social links
- facebook.com · instagram.com · twitter.com · youtube.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- default · selector1
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Google · Microsoft
- SOA
- a28-64.akam.net
- NS
- a26-64.akam.net. · a24-67.akam.net. · a6-66.akam.net. · 3 more
- MX
- 0 nrma-com-au.mail.protection.outlook.com.
Hosting and networkAS16625
- A
- 23.36.99.182
- Hosting ASN
- AS16625 · 23.36.96.0/20
- Hosting organization
- AKAMAI-AS - Akamai Technologies, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-36-99-182.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Thawte TLS RSA CA G1
- Certificate remaining
- 59 days
- Certificate SAN
- DNS:www.nrma.com.au · DNS:addoninsurance.swanninsurance.com.au · DNS:ak-origin.security.iag.com.au · DNS:apps.nrma.com.au · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- nrma.com.au
- Registration status
- Domain registered
- Registrar
- Corporation Service Company (Aust) Pty Ltd
- Registry status
- serverDeleteProhibited · serverRenewProhibited · serverTransferProhibited · serverUpdateProhibited
Similar sites
What sites are similar to nrma.com.au?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.