Website traffic
How much traffic does northwesternmutual.com get?
1.82M
+12.93%MoMEstimated monthly visits
1.97M1.31M656.27K0
Global rank
22,967
Country rank · United States
4,651
Category rank · Insurance
48
Average visit duration
03:28
Pages per visit
5.39
Bounce rate
37.95%
Domain age
31 years
Search share
23.4%
Sources
Where does northwesternmutual.com's traffic come from?
- Direct45.3%
- Search23.4%
- Email12.5%
- Display ads7.1%
- Paid search4.9%
- Referrals3.4%
- Social3.0%
- Generative AI0.3%
- Other0.0%
Regions
Which countries visit northwesternmutual.com?
- United States97.5%
- Canada0.3%
- Philippines0.1%
- India0.1%
- United Kingdom0.1%
See how northwesternmutual.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to northwesternmutual.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- northwestern mutualBRAND130.84K110.92K118%
- northwestern mutual loginBRAND33.57K22.78K147%
- northwestern mutual careersBRAND4.33K3.39K128%
- northwest mutualBRAND3.74K4.93K76%
- lemonade insurance3.69K80.96K5%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does northwesternmutual.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 214.2 KiB
- Hosting
- NM-01 · AS26787
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 111 days
Page and SEO
- Final URL
- https://www.northwesternmutual.com/
- Title
- Northwestern Mutual | Financial Planning & Life Insurance Company
- Description
- Northwestern Mutual is a financial partner that offers personalized plans, top-rated services and life insurance. Find a financial advisor and get started on your plan today.
- Cross-origin redirect
- Yes
- Word count
- 1,956
- Internal / external links
- 49 / 9
- Canonical
- https://www.northwesternmutual.com/
- Language
- en
- H1 / H2
- 1 / 7
- Images missing alt
- 0 / 9
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
- Feed / Manifest / AMP
- Manifest
Technology and tracking3 technologies
- Technology clues
- Next.js · React · Bot protection
- External script hosts
- js-cdn.dynatrace.com · assets.adobedtm.com · google.com
- Social links
- linkedin.com · facebook.com · instagram.com · youtube.com
- Server
- AmazonS3
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS
- Alt-Svc
- Set
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- CAA issuers
- amazon.com · digicert.com · entrust.net · letsencrypt.org
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Google · Microsoft · 1 more
- SOA
- white.foundationdns.com
- NS
- white.foundationdns.com. · white.foundationdns.net. · white.foundationdns.org.
- MX
- 10 mxa-00170901.gslb.pphosted.com. · 10 mxb-00170901.gslb.pphosted.com. · 20 mx0a-00170901.pphosted.com. · 1 more
Hosting and networkAS26787
- A
- 216.20.184.18
- Hosting ASN
- AS26787 · 216.20.184.0/24
- Hosting organization
- NM-01 - Northwestern Mutual Life Insurance Company
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- Thawte TLS RSA CA G1
- Certificate remaining
- 111 days
- Certificate SAN
- DNS:northwesternmutual.com · DNS:www.northwesternmutual.com · DNS:lifeinsurance.com · DNS:www.lifeinsurance.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 5
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 295 B
- security summary
- Contact: https://bugcrowd.com/engagements/northwestern-mutual-mbb-og · Contact: mailto:security@northwesternmutual.com · Policy: https://bugcrowd.com/engagements/northwestern-mutua
Website information
When was northwesternmutual.com registered?
- Domain
- northwesternmutual.com
- Registration status
- Domain registered
- Registered
- 1995-04-26
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-04-27
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to northwesternmutual.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.