Website traffic
How much traffic does npr.org get?
52.54M
+0.35%MoMEstimated monthly visits
62.02M41.35M20.67M0
Global rank
1,352
Country rank · United States
335
Category rank · Music
4
Average visit duration
01:54
Pages per visit
1.71
Bounce rate
69.54%
Domain age
33 years
Search share
31.3%
Sources
Where does npr.org's traffic come from?
- Direct55.2%
- Search31.3%
- Referrals6.6%
- Social4.1%
- Email2.3%
- Display ads0.3%
- Paid search0.2%
- Generative AI0.1%
- Other0.0%
Regions
Which countries visit npr.org?
- United States88.6%
- Canada1.7%
- United Kingdom1.2%
- Germany1.0%
- Spain0.5%
See how npr.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to npr.org?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- nprBRAND408.55K291.24K140%
- instagram267.73K77.24M0%
- news142.67K9.02M2%
- maddie kowalski75.18K207.51K36%
- npr newsBRAND71.88K23.01K312%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does npr.org show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 905.0 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 143 days
Page and SEO
- Final URL
- https://www.npr.org/
- Title
- NPR - Breaking News, Analysis, Music, Arts & Podcasts : NPR
- Description
- Top stories in the U.S. and world news, politics, health, science, business, music, arts and culture. Nonprofit journalism with a mission. This is NPR.
- Cross-origin redirect
- Yes
- Word count
- 8,288
- Internal / external links
- 180 / 19
- Canonical
- https://www.npr.org/
- Language
- en
- H1 / H2
- 1 / 51
- Images missing alt
- 27 / 138
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Feed
Technology and tracking2 tracking
- Technology clues
- Stripe · Bot protection · Consent manager
- Tracking clues
- Google Tag Manager · Google Ads
- External script hosts
- cdn.cookielaw.org · cpftuhdzdstc5rz8x.ay.delivery · prod-eks-static-assets.npr.org · js.stripe.com · prod-eks-bundles.npr.org
- Social links
- facebook.com · instagram.com
- Server
- nginx
- Security headers
- 2 / 6
- Cookie
- 2（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Atlassian · Brave · DocuSign · Facebook · Google · Microsoft · 1 more
- SOA
- ns-769.awsdns-32.net
- NS
- ns-1227.awsdns-25.org. · ns-139.awsdns-17.com. · ns-1580.awsdns-05.co.uk. · 1 more
- MX
- 10 mxa-0032f701.gslb.pphosted.com. · 10 mxb-0032f701.gslb.pphosted.com.
Hosting and networkAS16509
- A
- 3.166.228.115 · 3.166.228.76 · 3.166.228.82 · 3.166.228.87
- Hosting ASN
- AS16509 · 3.166.224.0/21
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-166-228-115.nrt20.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 143 days
- Certificate SAN
- DNS:npr.org · DNS:*.npr.org
robots and AI crawling13 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 75
- AI explicitly disallowed
- 13
- AI explicitly allowed
- 0
- Disallow examples
- GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · anthropic-ai · Google-Extended · Bytespider · CCBot · 5 more
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /app-ads.txt
- Present · 1.2 KiB
- /ads.txt
- Present · 2.9 KiB
Website information
When was npr.org registered?
- Domain
- npr.org
- Registration status
- Domain registered
- Registered
- 1993-12-13
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-12-12
- Domain age
- 33 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to npr.org?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.