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npo.nl

npo.nl had about 11.15M visits in September 2026, up 8.02% from August; most traffic is direct.

De portal van de Publieke Omroep

Website traffic

How much traffic does npo.nl get?

11.15M

+8.02%MoMEstimated monthly visits
78918.32M12.21M6.11M0
Global rank

5,243

Country rank · Netherlands

77

Category rank · TV Movies and Streaming

7

Average visit duration

04:48

Pages per visit

3.98

Bounce rate

43.36%

Domain age

28 years

Search share

20.3%

Sources

Where does npo.nl's traffic come from?

  • Direct
    64.7%
  • Search
    20.3%
  • Referrals
    7.4%
  • Social
    5.7%
  • Email
    0.8%
  • Paid search
    0.6%
  • Display ads
    0.3%
  • Generative AI
    0.2%
  • Other
    0.0%

Regions

Which countries visit npo.nl?

  • Netherlands
    92.4%
  • Belgium
    2.0%
  • United States
    1.4%
  • Germany
    1.2%
  • France
    0.5%

See how npo.nl compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to npo.nl?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. npo startBRAND239.49K125.27K191%
  2. npoBRAND194.51K200.58K97%
  3. npo liveBRAND39.41K25.92K152%
  4. npostartBRAND19.38K15.18K128%
  5. nos17.36K387.58K5%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does npo.nl show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
  • DNSSEC
HTTP
200
Page size
885.7 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 123 days
Page and SEOSchema 5
Title
De portal van de Publieke Omroep
Description
Op NPO.nl vind je programma's, documentaires, podcasts en artikelen over één onderwerp van verschillende omroepen op één pagina.
Cross-origin redirect
No
Word count
1,818
Internal / external links
95 / 37
Canonical
https://npo.nl/
Language
nl
Noindex
No
H1 / H2
1 / 10
Images missing alt
73 / 73
Schema
BreadcrumbList · ImageObject · ListItem · Organization · WebPage
OG / Twitter
OG · Twitter
OG locale
nl
Feed / Manifest / AMP
Manifest
Technology and tracking
External script hosts
cdn.jsdelivr.net · npotag.npo-data.nl · adcdn.ster.nl · cdnjs.cloudflare.com · cdn.npoplayer.nl
Social links
facebook.com · instagram.com · youtube.com · tiktok.com
Server
nginx
Security headers
5 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
selector1 · selector2 · dkim
Mail stack
Microsoft 365
IPv6
AAAA present
DNSSEC
DNSKEY · AD
Site verification TXT
Adobe · Apple · Atlassian · Facebook · Google · Microsoft
SOA
ns1.npohosting.nl
NS
ns1.npohosting.nl. · ns2.npohosting.eu. · ns3.npohosting.nl.
MX
10 npo-nl.mail.protection.outlook.com.
Hosting and networkAS16509
A
18.65.194.49 · 18.65.194.100 · 18.65.194.127 · 18.65.194.48
AAAA
2600:9000:20b3:2200:15:d0a2:2d80:93a1 · 2600:9000:20b3:2e00:15:d0a2:2d80:93a1 · 2600:9000:20b3:3600:15:d0a2:2d80:93a1 · 2600:9000:20b3:5a00:15:d0a2:2d80:93a1 · 4 more
Hosting ASN
AS16509 · 18.65.194.0/23
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-18-65-194-49.dub2.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M01
Certificate remaining
123 days
Certificate SAN
DNS:npo.nl
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 11
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths2 hits
Present / checked
2 / 5
/ads.txt
Present · 71 B
/.well-known/security.txt
Present · 1.1 KiB
security summary
-----BEGIN PGP SIGNED MESSAGE----- · Hash: SHA256 · Contact: mailto:itsecurity@npo.nl

Website information

When was npo.nl registered?

Domain
npo.nl
Registration status
Domain registered
Registered
1998-05-19
Registrar
NPO
Domain age
28 years
DNSSEC
Yes
Registry status
active

Similar sites

What sites are similar to npo.nl?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →