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npci.org.in

npci.org.in had about 11.05M visits in September 2026, down 6.62% from August; the top source is direct.

National Payments Corporation of India (NPCI) - Enabling digital payments in India

Website traffic

How much traffic does npci.org.in get?

11.05M

-6.62%MoMEstimated monthly visits
78918.25M12.17M6.08M0
Global rank

3,129

Country rank · India

312

Category rank · Banking Credit and Lending

2

Average visit duration

03:42

Pages per visit

7.71

Bounce rate

46.11%

Domain age

18 years

Search share

38.9%

Sources

Where does npci.org.in's traffic come from?

  • Direct
    45.4%
  • Search
    38.9%
  • Referrals
    13.3%
  • Display ads
    1.1%
  • Social
    0.7%
  • Email
    0.3%
  • Generative AI
    0.3%
  • Other
    0.0%
  • Paid search
    0.0%

Regions

Which countries visit npci.org.in?

  • India
    98.4%
  • China
    0.2%
  • United States
    0.1%
  • Canada
    0.1%
  • Australia
    0.1%

See how npci.org.in compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to npci.org.in?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. npciBRAND2.48M582.31K425%
  2. ncpi211.03K85.73K246%
  3. npcioBRAND170.68K58.57K291%
  4. dbt link66.95K27.85K240%
  5. dbt link check48.3K10.19K474%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does npci.org.in show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
11.4 KiB
Hosting
AKAMAI-ASN1 Akamai International B.V. · AS20940
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 71 days
Page and SEO
Cross-origin redirect
Yes
Word count
0
Internal / external links
0 / 0
H1 / H2
0 / 0
Images missing alt
0 / 0
Technology and tracking
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
Not found
IPv6
AAAA present
Site verification TXT
Apple · Atlassian · Google · Microsoft
SOA
a1-177.akam.net
NS
a10-65.akam.net. · a1-177.akam.net. · a16-66.akam.net. · 3 more
MX
10 mh3.npci.org.in. · 5 mh4.npci.org.in. · 10 mh1.npci.org.in. · 1 more
Hosting and networkAS20940
A
23.53.3.144 · 23.53.3.143
AAAA
2600:140b:6c00:38::17cd:d6af · 2600:140b:6c00:38::17cd:d6b6
Hosting ASN
AS20940 · 23.53.3.0/24
Hosting organization
AKAMAI-ASN1 Akamai International B.V.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-53-3-144.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G3 TLS ECC SHA384 2020 CA1
Certificate remaining
71 days
Certificate SAN
DNS:npci.org.in · DNS:assets.bhmle.npci.org.in · DNS:assets.upi.npci.org.in · DNS:base.npci.org.in · 16 more
robots and AI crawling4 disallowed
Robots.txt
200
Global Disallow /
Yes
AI explicitly disallowed
4
AI explicitly allowed
12
Disallow examples
Bytespider · cohere-ai · Amazonbot · Diffbot
Well-known public paths
Present / checked
0 / 5

Website information

When was npci.org.in registered?

Domain
npci.org.in
Registration status
Domain registered
Registered
2009-02-05
Registrar
OVI HOSTING PVT LTD
Expires
2029-02-05
Domain age
18 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to npci.org.in?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.