Website traffic
How much traffic does netflix.com get?
1.48B
-9.42%MoMEstimated monthly visits
1.76B1.18B588.13M0
Global rank
28
Country rank · United States
35
Category rank · TV Movies and Streaming
2
Average visit duration
06:04
Pages per visit
4.08
Bounce rate
40.35%
Domain age
29 years
Search share
11.9%
Sources
Where does netflix.com's traffic come from?
- Direct73.3%
- Search11.9%
- Social10.3%
- Referrals2.7%
- Email1.2%
- Display ads0.3%
- Generative AI0.2%
- Paid search0.0%
- Other0.0%
Regions
Which countries visit netflix.com?
- United States20.0%
- India6.9%
- United Kingdom4.8%
- Brazil4.7%
- France4.4%
See how netflix.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to netflix.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- netflixBRAND60.23M46.89M128%
- ネットフリックス2.59M670.54K387%
- netflix loginBRAND2.52M2.28M111%
- 넷플릭스1.5M1.15M131%
- netBRAND711.24K1.18M60%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does netflix.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 643.9 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 132 days
Page and SEO
- Final URL
- https://www.netflix.com/jp-en/
- Title
- Netflix Japan - Watch TV Shows Online, Watch Movies Online
- Description
- Watch Netflix movies & TV shows online or stream right to your smart TV, game console, PC, Mac, mobile, tablet and more.
- Cross-origin redirect
- Yes
- Word count
- 554
- Internal / external links
- 18 / 2
- Language
- en
- Noindex
- No
- H1 / H2
- 1 / 3
- Images missing alt
- 2 / 2
- OG / Twitter
Technology and tracking4 technologies
- Technology clues
- React · PayPal · Bot protection · Consent manager
- External script hosts
- help.nflxext.com · assets.nflxext.com
- Server
- envoy
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- google · k1
- Mail stack
- Google Workspace
- IPv6
- AAAA present
- CAA issuers
- digicert.com · letsencrypt.org · pki.goog
- Site verification TXT
- Apple · Atlassian · Canva · DocuSign · Facebook · Google
- SOA
- ns-81.awsdns-10.com
- NS
- ns-1372.awsdns-43.org. · ns-1984.awsdns-56.co.uk. · ns-659.awsdns-18.net. · 1 more
- MX
- 1 aspmx.l.google.com. · 10 aspmx2.googlemail.com. · 10 aspmx3.googlemail.com. · 2 more
Hosting and networkAS16509
- A
- 52.38.7.83 · 44.240.158.19 · 44.242.13.161
- AAAA
- 2600:1f14:62a:de81:b848:82ee:2416:447e · 2600:1f14:62a:de82:822d:a423:9e4c:da8d · 2600:1f14:62a:de80:69a8:7b12:8e5f:855d
- Hosting ASN
- AS16509 · 52.36.0.0/14
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-52-38-7-83.us-west-2.compute.amazonaws.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G3 TLS ECC SHA384 2020 CA1
- Certificate remaining
- 132 days
- Certificate SAN
- DNS:account.netflix.com · DNS:ca.netflix.com · DNS:develop-stage.netflix.com · DNS:embed.develop-stage.netflix.com · 11 more
robots and AI crawling10 disallowed
- Robots.txt
- 200
- Global Disallow /
- Yes
- Sitemap
- Index · 11,038
- AI explicitly disallowed
- 10
- AI explicitly allowed
- 6
- Disallow examples
- anthropic-ai · GoogleOther · Bytespider · CCBot · cohere-ai · Amazonbot · meta-externalagent · FacebookBot · 2 more
Well-known public paths4 hits
- Present / checked
- 4 / 5
- /app-ads.txt
- Present · 104 B
- /humans.txt
- Present · 2.4 KiB
- /ads.txt
- Present · 100 B
- /.well-known/security.txt
- Present · 200 B
- security summary
- Contact: https://hackerone.com/netflix · Policy: https://hackerone.com/netflix · Hiring: https://jobs.netflix.com/
Website information
When was netflix.com registered?
- Domain
- netflix.com
- Registration status
- Domain registered
- Registered
- 1997-11-11
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-11-10
- Domain age
- 29 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
What sites are similar to netflix.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.