Website traffic
How much traffic does mpi.govt.nz get?
356.06K
-14.56%MoMEstimated monthly visits
466.77K311.18K155.59K0
Global rank
114,205
Country rank · New Zealand
618
Category rank · Government
9
Average visit duration
04:00
Pages per visit
4.10
Bounce rate
42.37%
Domain age
15 years
Search share
36.4%
Sources
Where does mpi.govt.nz's traffic come from?
- Direct46.8%
- Search36.4%
- Referrals7.0%
- Email4.1%
- Social2.6%
- Generative AI2.0%
- Display ads0.6%
- Paid search0.4%
- Other0.0%
Regions
Which countries visit mpi.govt.nz?
- New Zealand77.4%
- United States4.4%
- Australia4.3%
- Germany1.0%
- United Kingdom0.9%
See how mpi.govt.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to mpi.govt.nz?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- mpiBRAND3.2K33.72K10%
- mpi careersBRAND7501.12K67%
- mpi food recallsBRAND53056095%
- nz post-arrival quarantine facility34038090%
- nz pest classification340—
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does mpi.govt.nz show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Indexing
- noindex
- Page size
- 212 B
- Hosting
- INCAPSULA · AS19551
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 86 days
Page and SEOnoindex
- Final URL
- https://mpi.govt.nz/
- Cross-origin redirect
- No
- Word count
- 0
- Internal / external links
- 0 / 0
- Noindex
- Yes
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
Technology and tracking
- Security headers
- 0 / 6
- Cookie
- 2（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- MTA-STS / BIMI
- MTA-STS
- DKIM selectors
- selector1 · selector2
- Mail stack
- Microsoft 365
- IPv6
- AAAA present
- Site verification TXT
- Microsoft
- SOA
- ns-1455.awsdns-53.org
- NS
- ns-1455.awsdns-53.org. · ns-1837.awsdns-37.co.uk. · ns-257.awsdns-32.com. · 1 more
- MX
- 10 mpi-govt-nz.mail.protection.outlook.com.
Hosting and networkAS19551
- A
- 45.223.24.132 · 45.223.22.132
- AAAA
- 2a02:e980:201::84 · 2a02:e980:203::84
- Hosting ASN
- AS19551 · 45.223.24.0/24
- Hosting organization
- INCAPSULA - Incapsula Inc
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR2
- Certificate remaining
- 86 days
- Certificate SAN
- DNS:agriculture.govt.nz · DNS:aquaculture.govt.nz · DNS:biosecurity.govt.nz · DNS:ccaae.govt.nz · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was mpi.govt.nz registered?
- Domain
- mpi.govt.nz
- Registration status
- Domain registered
- Registered
- 2012-03-20
- Registrar
- Public Service Commission
- Domain age
- 15 years
- Registry status
- ok
Similar sites
What sites are similar to mpi.govt.nz?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.