Website traffic
How much traffic does metro.it get?
1.16M
-4.76%MoMEstimated monthly visits
1.36M909.74K454.87K0
Global rank
40,115
Country rank · Italy
965
Category rank · Food and Drink
5
Average visit duration
01:53
Pages per visit
3.88
Bounce rate
29.45%
Domain age
27 years
Search share
24.6%
Sources
Where does metro.it's traffic come from?
- Paid search41.2%
- Search24.6%
- Direct19.7%
- Display ads7.2%
- Referrals3.4%
- Email1.9%
- Generative AI1.3%
- Social0.7%
- Other0.0%
Regions
Which countries visit metro.it?
- Italy96.0%
- Germany0.5%
- France0.4%
- Spain0.4%
- United States0.3%
See how metro.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to metro.it?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- metroBRAND30.24K569.59K5%
- jysk2.93K1.29M0%
- metro modenaBRAND1.97K600328%
- metro onlineBRAND1.66K5.62K30%
- metro cash and carryBRAND1.63K6.21K26%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does metro.it show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 326.6 KiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 57 days
Page and SEO
- Final URL
- https://www.metro.it/
- Title
- METRO Italia | Prodotti all'Ingrosso e Servizi per l'Horeca
- Description
- Prodotti alimentari, attrezzature professionali per la tua attività della ristorazione e servizi innovativi digitali. Ogni mese offerte e promozioni.
- Cross-origin redirect
- Yes
- Word count
- 1,566
- Internal / external links
- 68 / 7
- Canonical
- https://www.metro.it/
- Language
- it-IT
- H1 / H2
- 0 / 3
- Images missing alt
- 25 / 64
- OG / Twitter
- OG · Twitter
Technology and tracking
- External script hosts
- survey.metro-bi-wb-mweb-pe-s00.cf.metro.cloud · cdn.metro-online.com
- Social links
- facebook.com · instagram.com · youtube.com · linkedin.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · s1
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Google · Microsoft
- SOA
- ns.mgi.de
- NS
- a28-64.akam.net. · a1-191.akam.net. · a11-64.akam.net. · 3 more
- MX
- 10 mx2.hc611-36.eu.iphmx.com. · 10 mx1.hc611-36.eu.iphmx.com.
Hosting and networkAS20940
- A
- 23.199.56.201 · 23.199.56.217
- AAAA
- 2600:140b:6c00:7e::17c7:3860 · 2600:140b:6c00:7e::17c7:3853
- Hosting ASN
- AS20940 · 23.199.56.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-199-56-201.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 57 days
- Certificate SAN
- DNS:metro.it
Well-known public paths1 hits
- Present / checked
- 1 / 3
- /.well-known/security.txt
- Present · 188 B
- security summary
- Contact: mailto:soc@metro.de · Expires: 2026-10-17T10:00:00.000Z · Preferred-Languages: en
Website information
When was metro.it registered?
- Domain
- metro.it
- Registration status
- Domain registered
- Registered
- 1999-06-09
- Domain age
- 27 years
- Registry status
- ok
Similar sites
What sites are similar to metro.it?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.