Website traffic
How much traffic does metlife.com get?
5.2M
-6.55%MoMEstimated monthly visits
6.44M4.29M2.15M0
Global rank
7,777
Country rank · United States
2,139
Category rank · Insurance
21
Average visit duration
05:49
Pages per visit
7.15
Bounce rate
29.29%
Domain age
32 years
Search share
23.9%
Sources
Where does metlife.com's traffic come from?
- Direct48.0%
- Search23.9%
- Referrals17.3%
- Email6.0%
- Social1.9%
- Paid search1.4%
- Display ads1.2%
- Generative AI0.4%
- Other0.0%
Regions
Which countries visit metlife.com?
- United States80.2%
- Chile5.2%
- Mexico4.5%
- Qatar2.0%
- Hungary1.0%
See how metlife.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to metlife.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- metlifeBRAND159.54K304.63K52%
- metlife loginBRAND60.65K25.23K240%
- metlife dentalBRAND44.69K30.62K146%
- metlife dental provider loginBRAND19.7K12.66K156%
- metlife dental loginBRAND16.1K11.42K141%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does metlife.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 307.3 KiB
- Hosting
- CENTURYLINK-LEGACY-LVLT-203 · AS203
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 190 days
Page and SEOSchema 4
- Final URL
- https://www.metlife.com/
- Title
- Global Employee Group Benefits Provider - MetLife
- Description
- MetLife is a global provider of employee group benefits, helping employers support workforce health, financial security, and wellbeing through trusted insurance solutions.
- Cross-origin redirect
- Yes
- Word count
- 4,100
- Internal / external links
- 94 / 52
- Canonical
- https://www.metlife.com/
- Language
- en
- H1 / H2
- 1 / 2
- Images missing alt
- 1 / 14
- Schema
- BreadcrumbList · ImageObject · Organization · WebPage
- OG / Twitter
- OG · Twitter
Technology and tracking1 technologies
- Technology clues
- jQuery
- External script hosts
- assets.adobedtm.com · cmp.osano.com
- Social links
- facebook.com · linkedin.com · x.com · youtube.com
- Security headers
- 6 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- default
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Canva · Facebook · Google · Microsoft · Stripe
- SOA
- ns.metlife.com
- NS
- a13-67.akam.net. · a4-66.akam.net. · ns3.metlife.com. · 6 more
- MX
- 10 mx2.metlife.com. · 10 mx1.metlife.com. · 100 mx2.hc1983-11.iphmx.com. · 1 more
Hosting and networkAS203
- A
- 209.164.208.7 · 209.164.192.109
- Hosting ASN
- AS203 · 209.164.208.0/24
- Hosting organization
- CENTURYLINK-LEGACY-LVLT-203 - Level 3 Parent, LLC
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 190 days
- Certificate SAN
- DNS:metlife.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 1,229
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 4
- /llms.txt
- Present · 2.1 KiB
- llms summary
- MetLife offers products and services that support our customer’s holistic well-being, provides a purpose-driven and inclusive culture for our people, and supports areas of critical
Website information
When was metlife.com registered?
- Domain
- metlife.com
- Registration status
- Domain registered
- Registered
- 1994-11-14
- Registrar
- MarkMonitor Inc.
- Expires
- 2026-11-13
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to metlife.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.