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merton.gov.uk

merton.gov.uk had about 272.31K visits in September 2026, down 9.48% from August; the top source is search.

Welcome to Merton | Merton Council

Traffic

272.31K

-9.48%MoMEstimated monthly visits
789356.64K237.76K118.88K0
Global rank

130,702

Country rank · United Kingdom

5,477

Category rank · Government

117

Average visit duration

02:27

Pages per visit

4.75

Bounce rate

42.58%

Domain age

23 years

Search share

49.9%

Traffic sources

  • Search
    49.9%
  • Direct
    36.5%
  • Referrals
    5.7%
  • Email
    3.0%
  • Social
    2.9%
  • Display ads
    1.3%
  • Generative AI
    0.8%
  • Other
    0.0%
  • Paid search
    0.0%

Regions

  • United Kingdom
    88.5%
  • United States
    2.5%
  • Brazil
    1.0%
  • Pakistan
    0.6%
  • Germany
    0.5%

See how merton.gov.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. merton councilBRAND5.75K3.72K155%
  2. merton council taxBRAND2.82K1.63K173%
  3. mertonBRAND2.24K6.59K34%
  4. garth road recycling2.01K720279%
  5. merton bin collectionBRAND1.82K500364%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
57.4 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 24 days
Page and SEO
Title
Welcome to Merton | Merton Council
Cross-origin redirect
Yes
Word count
269
Internal / external links
36 / 6
Canonical
https://www.merton.gov.uk/
Language
en-gb
H1 / H2
1 / 12
Images missing alt
1 / 10
Technology and tracking1 tracking
Technology clues
jQuery
Tracking clues
Google Tag Manager
External script hosts
static.addtoany.com
Social links
facebook.com · instagram.com · linkedin.com · x.com · youtube.com
Generator
Drupal 11 | LocalGov Drupal powered by Big Blue Door | https:…
Server
nginx
Security headers
5 / 6
HSTS / CSP
HSTS
Alt-Svc
Set
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
MTA-STS
DKIM selectors
s1 · s2
Mail stack
Proofpoint
IPv6
No AAAA
CAA issuers
letsencrypt.org · digicert.com · amazonaws.com · awstrust.com · 5 more
Site verification TXT
Google
SOA
xdns-lbm.merton.gov.uk
NS
xdns-lbm.merton.gov.uk. · xdns-cpf.merton.gov.uk.
MX
10 mxa-0012bc01.gslb.pphosted.com. · 10 mxb-0012bc01.gslb.pphosted.com.
Hosting and networkAS16509
A
52.56.126.239 · 35.178.153.235
Hosting ASN
AS16509 · 52.56.0.0/16
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
redirects2.eu-west-2.bigbluedoor.net
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert EV RSA CA G2
Certificate remaining
24 days
Certificate SAN
DNS:merton.gov.uk · DNS:www.merton.gov.uk
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 1,937
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 5
/.well-known/security.txt
Present · 794 B
security summary
Contact: https://www.bigbluedoor.net/contact · Contact: mailto:security@bigbluedoor.net · Policy: https://github.com/ukncsc/Vulnerability-Disclosure/blob/master/UK-Government-Vulne

Website information

Domain
merton.gov.uk
Registration status
Domain registered
Registered
2004-01-05
Registrar
British Telecommunications Public Limited Company
Expires
2027-01-05
Domain age
23 years
DNSSEC
No
Registry status
server update prohibited · server delete prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.