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madison.com

madison.com had about 1.17M visits in September 2026, down 15.33% from August; most traffic is direct.

Wisconsin State Journal| Breaking News and Sports | Read Madison, WI and Wisconsin breaking news. Get latest news, events and information on Wisconsin sports, weather, entertainment and lifestyles.

Website traffic

How much traffic does madison.com get?

1.17M

-15.33%MoMEstimated monthly visits
7891.71M1.14M569.69K0
Global rank

32,157

Country rank · United States

6,516

Category rank · News and Media

303

Average visit duration

05:38

Pages per visit

6.89

Bounce rate

44.49%

Domain age

32 years

Search share

20.0%

Sources

Where does madison.com's traffic come from?

  • Direct
    60.7%
  • Search
    20.0%
  • Social
    8.9%
  • Email
    8.3%
  • Referrals
    2.1%
  • Display ads
    0.0%
  • Generative AI
    0.0%
  • Paid search
    0.0%
  • Other
    0.0%

Regions

Which countries visit madison.com?

  • United States
    97.5%
  • Singapore
    0.4%
  • Canada
    0.2%
  • Brazil
    0.2%
  • India
    0.2%

See how madison.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to madison.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. wisconsin state journal7.09K4.75K149%
  2. madison.comBRAND3.3K1.61K205%
  3. epic systems1.48K29.72K5%
  4. brewers1.08K462.5K0%
  5. peter krause87046.58K2%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does madison.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
548.4 KiB
Hosting
LEE-ASN · AS10668
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 78 days
Page and SEOSchema 1
Title
Wisconsin State Journal| Breaking News and Sports | Read Madison, WI and Wisconsin breaking news. Get latest news, events and information on Wisconsin sports, weather, entertainment and lifestyles.
Description
Read the latest Madison, WI news. Get the latest on Wisconsin weather, sports, and things to do.
Cross-origin redirect
No
Word count
2,367
Internal / external links
167 / 35
Canonical
https://madison.com/
Language
en
Noindex
No
H1 / H2
0 / 0
Images missing alt
0 / 76
Schema
Organization
OG / Twitter
OG · Twitter
Feed / Manifest / AMP
Feed · Manifest
Technology and tracking4 tracking
Technology clues
Contentful · Bootstrap · jQuery · React · Bot protection
Tracking clues
Google Tag Manager · Google Analytics · Google Ads · Meta Pixel
External script hosts
cmp.osano.com · google.com · bloximages.chicago2.vip.townnews.com · gstatic.com · tagan.adlightning.com
Security headers
5 / 6
HSTS / CSP
HSTS · CSP
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
Not found
Mail stack
Proofpoint
IPv6
No AAAA
Site verification TXT
Adobe · Canva · Facebook · Microsoft
SOA
dns1.tn-cloud.net
NS
dns2.tn-cloud.net. · dns1.tn-cloud.net.
MX
20 mxb-00292f01.gslb.pphosted.com. · 10 mxa-00292f01.gslb.pphosted.com.
Hosting and networkAS10668
A
192.104.182.209 · 192.104.182.109
Hosting ASN
AS10668 · 192.104.182.0/24
Hosting organization
LEE-ASN - Lee Enterprises, Incorporated
Hosting country
US
BGP announcement
Yes
Reverse DNS
cms.us-midwest-1.vip.tn-cloud.net
TLS
TLSv1.3 · Verified
Certificate issuer
WR1
Certificate remaining
78 days
Certificate SAN
DNS:madison.com · DNS:www.madison.com · DNS:host.madison.com
robots and AI crawling14 disallowed
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 6
AI explicitly disallowed
14
AI explicitly allowed
0
Disallow examples
GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · anthropic-ai · Google-Extended · Bytespider · CCBot · 6 more
Well-known public paths2 hits
Present / checked
2 / 5
/app-ads.txt
Present · 55.2 KiB
/ads.txt
Present · 55.2 KiB

Website information

When was madison.com registered?

Domain
madison.com
Registration status
Domain registered
Registered
1994-12-30
Registrar
Tucows Domains Inc.
Expires
2026-12-29
Domain age
32 years
DNSSEC
No
Registry status
active

Similar sites

What sites are similar to madison.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →