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lincolnfinancial.com

lincolnfinancial.com had about 2.31M visits in September 2026, up 1.15% from August; the top source is direct.

Individuals | Lincoln Financial

Website traffic

How much traffic does lincolnfinancial.com get?

2.31M

+1.15%MoMEstimated monthly visits
7892.49M1.66M830.79K0
Global rank

18,160

Country rank · United States

3,641

Category rank · Insurance

38

Average visit duration

21:55

Pages per visit

7.30

Bounce rate

35.06%

Domain age

29 years

Search share

28.0%

Sources

Where does lincolnfinancial.com's traffic come from?

  • Direct
    45.0%
  • Search
    28.0%
  • Display ads
    6.9%
  • Social
    5.3%
  • Referrals
    5.2%
  • Paid search
    4.5%
  • Email
    4.5%
  • Generative AI
    0.6%
  • Other
    0.0%

Regions

Which countries visit lincolnfinancial.com?

  • United States
    99.4%
  • India
    0.2%
  • Canada
    0.1%
  • Brazil
    0.0%
  • Spain
    0.0%

See how lincolnfinancial.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to lincolnfinancial.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. lincoln financialBRAND140.16K78.85K178%
  2. lincoln financial loginBRAND14.1K10.39K136%
  3. lincoln financial groupBRAND4.63K3.57K130%
  4. lincoln financial careersBRAND4.32K2.26K191%
  5. lincoln life insuranceBRAND2.21K2.77K80%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does lincolnfinancial.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
12.8 KiB
Hosting
LFG · AS13860
Email authentication
SPF
TLS
TLSv1.3 · 126 days
Page and SEO
Title
Individuals | Lincoln Financial
Description
Lincoln Financial Group provides resources and solutions that help empower Americans to take charge of their financial lives with confidence and optimism.
Cross-origin redirect
Yes
Word count
0
Internal / external links
0 / 0
Canonical
https://www.lincolnfinancial.com/public/individuals
Language
en
H1 / H2
0 / 0
Images missing alt
0 / 0
OG / Twitter
OG
Feed / Manifest / AMP
Manifest
Technology and tracking2 technologies
Technology clues
jQuery · Bot protection
External script hosts
ajax.googleapis.com · google.com
Security headers
5 / 6
HSTS / CSP
HSTS · CSP
Cookie
1(Secure 1)
Email and DNS securitySet
SPF
Set
DMARC
Not found
DKIM selectors
Not found
IPv6
No AAAA
Site verification TXT
Google
SOA
il3naipsrv03.lnc.com
NS
ns3.lfg.com. · ns1.lfg.com. · ns2.lfg.com. · 1 more
Hosting and networkAS13860
A
148.159.67.241
Hosting ASN
AS13860 · 148.159.66.0/23
Hosting organization
LFG - Lincoln National Corporation
Hosting country
US
BGP announcement
Yes
Reverse DNS
lincolnfinancial.com
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
126 days
Certificate SAN
DNS:www.lincolnfinancial.com · DNS:lincolnfinancial.com · DNS:akamai.lincolnfinancial.com · DNS:dr.lincolnfinancial.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 1,366
AI explicitly disallowed
0
AI explicitly allowed
16

Website information

When was lincolnfinancial.com registered?

Domain
lincolnfinancial.com
Registration status
Domain registered
Registered
1998-02-11
Registrar
CSC Corporate Domains, Inc.
Expires
2027-02-10
Domain age
29 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to lincolnfinancial.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.