Website traffic
How much traffic does amfam.com get?
2.13M
-1.02%MoMEstimated monthly visits
2.36M1.57M785.29K0
Global rank
18,521
Country rank · United States
3,760
Category rank · Insurance
39
Average visit duration
04:54
Pages per visit
6.17
Bounce rate
36.53%
Domain age
33 years
Search share
21.4%
Sources
Where does amfam.com's traffic come from?
- Direct35.5%
- Display ads22.3%
- Search21.4%
- Paid search8.1%
- Email6.6%
- Social2.9%
- Referrals2.6%
- Generative AI0.4%
- Other0.1%
Regions
Which countries visit amfam.com?
- United States98.0%
- India0.3%
- Italy0.2%
- Germany0.2%
- Mexico0.2%
See how amfam.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to amfam.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- american family insurance112.12K78.3K143%
- amfamBRAND21.66K21.71K100%
- american family12.29K13.89K89%
- costco insurance10.5K31.33K34%
- american family insurance login8.77K5.97K147%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does amfam.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 183.5 KiB
- Hosting
- AMAZON-AES · AS14618
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 81 days
Page and SEO
- Final URL
- https://www.amfam.com/
- Title
- Auto, home, life and more | American Family Insurance
- Description
- Offering Business and Personal Insurance coverage options for your home, office, autos and life. Let us protect the dreams you've worked so hard to achieve.
- Cross-origin redirect
- Yes
- Word count
- 408
- Internal / external links
- 39 / 11
- Canonical
- https://www.amfam.com/
- Language
- en
- H1 / H2
- 1 / 7
- Images missing alt
- 4 / 17
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Next.js · Bootstrap · Consent manager
- Tracking clues
- Google Tag Manager
- External script hosts
- cdn.cookielaw.org · cdn.evgnet.com
- Social links
- facebook.com · x.com · youtube.com · linkedin.com · instagram.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · k1 · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- CAA issuers
- letsencrypt.org · digicert.com · amazon.com
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Facebook · Google · 1 more
- SOA
- ns1.amfam.com
- NS
- dbru.br.ns.els-gms.att.net. · dmtu.mt.ns.els-gms.att.net. · cmtu.mt.ns.els-gms.att.net. · 3 more
- MX
- 10 mxb-00177601.gslb.pphosted.com. · 10 mxa-00177601.gslb.pphosted.com.
Hosting and networkAS14618
- A
- 18.213.161.196 · 3.135.39.226 · 18.219.214.112 · 35.172.166.120
- Hosting ASN
- AS14618 · 18.208.0.0/13
- Hosting organization
- AMAZON-AES - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-18-213-161-196.compute-1.amazonaws.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 81 days
- Certificate SAN
- DNS:amfam.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 3
Website information
When was amfam.com registered?
- Domain
- amfam.com
- Registration status
- Domain registered
- Registered
- 1994-03-29
- Registrar
- GoDaddy Corporate Domains, LLC
- Expires
- 2027-03-30
- Domain age
- 33 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to amfam.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.