Website traffic
How much traffic does lego.com get?
46.22M
-7.32%MoMEstimated monthly visits
53.86M35.9M17.95M0
Global rank
709
Country rank · United States
415
Category rank · Games
2
Average visit duration
03:14
Pages per visit
5.75
Bounce rate
37.24%
Domain age
31 years
Search share
28.4%
Sources
Where does lego.com's traffic come from?
- Direct34.3%
- Search28.4%
- Paid search12.1%
- Display ads11.6%
- Social5.9%
- Referrals4.3%
- Email2.2%
- Other0.9%
- Generative AI0.4%
Regions
Which countries visit lego.com?
- United States39.4%
- United Kingdom7.8%
- France5.0%
- Canada4.9%
- Germany4.4%
See how lego.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to lego.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- legoBRAND2.81M1.65M171%
- lego ideasBRAND138.54K54.82K253%
- x92.91K30.96M0%
- pokemon center86.46K564.34K15%
- lego storeBRAND66.51K52.53K127%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does lego.com show publicly?
- Email authentication
- Hosting ASN
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 140 days
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- default · selector1 · selector2 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- AAAA present
- CAA issuers
- amazon.com · amazonaws.com · amazontrust.com · awstrust.com · 7 more
- Site verification TXT
- Adobe · Atlassian · DocuSign · Facebook · Google · Microsoft · 1 more
- SOA
- cory.ns.cloudflare.com
- NS
- cory.ns.cloudflare.com. · sara.ns.cloudflare.com.
- MX
- 10 lego-com.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 3.173.238.71 · 3.173.238.55 · 3.173.238.91 · 3.173.238.113
- AAAA
- 2600:9000:295d:2200:7:a59e:e6c0:93a1 · 2600:9000:295d:ae00:7:a59e:e6c0:93a1 · 2600:9000:295d:7400:7:a59e:e6c0:93a1 · 2600:9000:295d:3600:7:a59e:e6c0:93a1 · 4 more
- Hosting ASN
- AS16509 · 3.173.238.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-173-238-71.nrt20.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 140 days
- Certificate SAN
- DNS:lego.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 18
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 205 B
- security summary
- Contact: mailto:whitehat@lego.com · Preferred-Languages: en · Canonical: https://www.lego.com/.well-known/security.txt
Website information
When was lego.com registered?
- Domain
- lego.com
- Registration status
- Domain registered
- Registered
- 1995-08-22
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-08-21
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to lego.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.