Website traffic
How much traffic does lastpass.com get?
19.12M
-6.59%MoMEstimated monthly visits
22.63M15.08M7.54M0
Global rank
3,426
Country rank · United States
1,281
Category rank · Computers Electronics and Technology
43
Average visit duration
01:45
Pages per visit
2.37
Bounce rate
55.08%
Domain age
22 years
Search share
20.7%
Sources
Where does lastpass.com's traffic come from?
- Direct64.4%
- Search20.7%
- Email6.2%
- Referrals3.2%
- Social2.4%
- Paid search1.9%
- Display ads0.5%
- Other0.4%
- Generative AI0.3%
Regions
Which countries visit lastpass.com?
- United States61.1%
- United Kingdom4.8%
- Australia3.1%
- Germany3.1%
- Canada2.7%
See how lastpass.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to lastpass.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- password generator601.28K965.76K62%
- lastpassBRAND278.76K309.15K90%
- random password generator106.77K253.22K42%
- password manager83.08K2.73M3%
- generate password77.54K158.63K49%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does lastpass.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 251.9 KiB
- Hosting
- AKAMAI-AS · AS16625
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 15 days
Page and SEOSchema 7
- Final URL
- https://www.lastpass.com/
- Title
- #1 Password Manager with Shadow IT & AI Governance - LastPass
- Description
- LastPass is a password manager that secures every login and gives you shadow IT visibility and AI governance across the SaaS and AI tools your employees actually use. Generate strong passwords, store them in an encrypted vault, and control access across 1,200+ apps.
- Cross-origin redirect
- Yes
- Word count
- 3,837
- Internal / external links
- 122 / 14
- Canonical
- https://www.lastpass.com/
- Language
- en
- H1 / H2
- 1 / 14
- Images missing alt
- 29 / 109
- Schema
- Answer · ContactPoint · FAQPage · ImageObject · Organization · PostalAddress · 1 more
- OG / Twitter
- OG
- OG locale
- en-US
Technology and tracking1 tracking
- Technology clues
- React
- Tracking clues
- Google Tag Manager
- External script hosts
- api.consentjs.datagrail.io · static.lputil.com
- Social links
- facebook.com · x.com · instagram.com · youtube.com · linkedin.com
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 1（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- google · selector1 · k1
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- CAA issuers
- pki.goog · amazon.com · globalsign.com
- Site verification TXT
- Apple · Atlassian · Canva · DocuSign · Google · Microsoft
- SOA
- a12-67.akam.net
- NS
- a12-67.akam.net. · a18-64.akam.net. · a7-67.akam.net. · 3 more
- MX
- 0 lastpass-com.mail.protection.outlook.com.
Hosting and networkAS16625
- A
- 23.35.101.233
- Hosting ASN
- AS16625 · 23.35.100.0/22
- Hosting organization
- AKAMAI-AS - Akamai Technologies, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-35-101-233.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign ECC EV SSL CA 2018
- Certificate remaining
- 15 days
- Certificate SAN
- DNS:lastpass.com · DNS:www.lastpass.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 7
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 6
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 29.0 KiB
- llms summary
- > Machine-readable markdown twins of the public pages on https://www.lastpass.com. Each entry links to a · > `.md` file containing the page's content as clean markdown, with a summ
Website information
When was lastpass.com registered?
- Domain
- lastpass.com
- Registration status
- Domain registered
- Registered
- 2005-03-08
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2028-01-02
- Domain age
- 22 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to lastpass.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.