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lancome.it

lancome.it had about 146.61K visits in September 2026, down 2.97% from August; the top source is search.

make up, skincare, trattamenti e fragranze | lancôme

Traffic

146.61K

-2.97%MoMEstimated monthly visits
789163.19K108.79K54.4K0
Global rank

285,142

Country rank · Italy

7,336

Category rank · Beauty and Cosmetics

57

Average visit duration

00:45

Pages per visit

2.01

Bounce rate

52.39%

Domain age

27 years

Search share

41.0%

Traffic sources

  • Search
    41.0%
  • Direct
    23.0%
  • Paid search
    21.7%
  • Social
    4.5%
  • Email
    4.3%
  • Display ads
    3.5%
  • Other
    1.9%
  • Referrals
    0.0%
  • Generative AI
    0.0%

Regions

  • Italy
    64.7%
  • China
    30.2%
  • United States
    3.1%
  • United Kingdom
    1.4%
  • France
    0.4%

See how lancome.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. lancomeBRAND1.29K68.74K2%
  2. face care routine35024.81K1%
  3. contouring3506.98K5%
  4. la vie est belle25032.31K1%
  5. urea skin careBRAND25033076%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

Partially available
  • Email authentication
  • Hosting ASN
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 56 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
Not found
IPv6
AAAA present
Site verification TXT
Facebook · Google
SOA
adam.ns.cloudflare.com
NS
adam.ns.cloudflare.com. · leia.ns.cloudflare.com.
Hosting and networkAS13335
A
172.64.144.4 · 104.18.43.252
AAAA
2606:4700:4409::ac40:9004 · 2606:4700:440b::6812:2bfc
Hosting ASN
AS13335 · 172.64.144.0/24
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WE1
Certificate remaining
56 days
Certificate SAN
DNS:lancome.it · DNS:*.lancome.it
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths1 hits
Present / checked
1 / 5
/.well-known/security.txt
Present · 742 B
security summary
Acknowledgments: # We value your findings ! · Acknowledgments: # Dear security researcher, if you are looking for this page is because you may · Acknowledgments: # have found a sec

Website information

Domain
lancome.it
Registration status
Domain registered
Registered
2000-03-18
Domain age
27 years
Registry status
ok

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →