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iwm.org.uk

iwm.org.uk had about 1.12M visits in September 2026, down 3.35% from August; most traffic is search.

Imperial War Museums

Website traffic

How much traffic does iwm.org.uk get?

1.12M

-3.35%MoMEstimated monthly visits
7891.25M831.94K415.97K0
Global rank

52,006

Country rank · United Kingdom

4,273

Category rank · Libraries and Museums

13

Average visit duration

01:18

Pages per visit

2.30

Bounce rate

58.10%

Domain age

29 years

Search share

58.5%

Sources

Where does iwm.org.uk's traffic come from?

  • Search
    58.5%
  • Direct
    19.4%
  • Referrals
    9.7%
  • Paid search
    4.2%
  • Social
    3.3%
  • Display ads
    2.0%
  • Generative AI
    1.9%
  • Email
    0.9%
  • Other
    0.1%

Regions

Which countries visit iwm.org.uk?

  • United Kingdom
    29.4%
  • United States
    23.0%
  • Australia
    4.3%
  • Canada
    3.5%
  • China
    3.3%

See how iwm.org.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to iwm.org.uk?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. 9/119.64K1.14M1%
  2. hms belfast7.85K8.2K96%
  3. churchill war rooms7.42K10.09K74%
  4. imperial war museum6.8K9.87K69%
  5. duxford6.33K8.71K73%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does iwm.org.uk show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
69.4 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 70 days
Page and SEOSchema 4
Title
Imperial War Museums
Description
Imperial War Museums explores conflict from WW1 to the present day. Visit one of our 5 sites. Explore our archives to discover real stories of modern war
Cross-origin redirect
Yes
Word count
468
Internal / external links
54 / 1
Canonical
https://www.iwm.org.uk/
Language
en
H1 / H2
1 / 7
Images missing alt
1 / 13
Schema
ContactPoint · ImageObject · Organization · WebSite
OG / Twitter
OG · Twitter
OG locale
en_GB
Technology and tracking1 tracking
Technology clues
Contentful · jQuery · Consent manager
Tracking clues
Google Tag Manager
Generator
Drupal 11 (https://www.drupal.org)
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
MTA-STS
DKIM selectors
s1 · s2
Mail stack
Mimecast
IPv6
AAAA present
Site verification TXT
Apple · Google · Microsoft
SOA
cloe.ns.cloudflare.com
NS
cloe.ns.cloudflare.com. · luke.ns.cloudflare.com.
MX
10 eu-smtp-inbound-psc-1.mimecast.com. · 10 eu-smtp-inbound-psc-2.mimecast.com.
Hosting and networkAS13335
A
172.66.165.111 · 104.20.22.43
AAAA
2606:4700:10::6814:162b · 2606:4700:10::ac42:a56f
Hosting ASN
AS13335 · 172.66.160.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WE1
Certificate remaining
70 days
Certificate SAN
DNS:iwm.org.uk · DNS:*.iwm.org.uk
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths2 hits
Present / checked
2 / 5
/llms.txt
Present · 17.6 KiB
/.well-known/security.txt
Present · 301 B
llms summary
> Imperial War Museums explores conflict from WW1 to the present day. Visit one of our 5 sites. Explore our archives to discover real stories of modern war · This is a curated inde
security summary
Contact: https://www.iwm.org.uk/corporate/policies/vulnerability-reporting · Expires: 2026-02-26T08:00:00.000Z · Preferred-Languages: en

Website information

When was iwm.org.uk registered?

Domain
iwm.org.uk
Registration status
Domain registered
Registered
1997-06-25
Registrar
Team Blue Internet Services UK Limited t/a Team Blue Internet Services Limited t/a names.co.uk
Expires
2035-06-25
Domain age
29 years
DNSSEC
No
Registry status
active

Similar sites

What sites are similar to iwm.org.uk?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →