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nypl.org

nypl.org had about 2.34M visits in September 2026, up 1.29% from August; the top source is direct.

Privacy at NYPL: ​Further Privacy Details and Information

Website traffic

How much traffic does nypl.org get?

2.34M

+1.29%MoMEstimated monthly visits
7892.67M1.78M889.28K0
Global rank

20,159

Country rank · United States

4,950

Category rank · Libraries and Museums

14

Average visit duration

02:34

Pages per visit

4.56

Bounce rate

48.50%

Domain age

36 years

Search share

40.9%

Sources

Where does nypl.org's traffic come from?

  • Direct
    42.2%
  • Search
    40.9%
  • Referrals
    7.7%
  • Social
    2.7%
  • Email
    2.6%
  • Paid search
    2.1%
  • Generative AI
    1.1%
  • Display ads
    0.7%
  • Other
    0.0%

Regions

Which countries visit nypl.org?

  • United States
    80.2%
  • United Kingdom
    2.1%
  • Canada
    1.8%
  • Japan
    1.1%
  • Brazil
    0.8%

See how nypl.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to nypl.org?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. nyplBRAND60.75K58.03K105%
  2. new york public library25.07K37.9K66%
  3. nypl loginBRAND6.21K3.76K165%
  4. new york library6.03K9.01K67%
  5. manga5.29K342.64K2%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does nypl.org show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Indexing
noindex
Page size
212 B
Hosting
INCAPSULA · AS19551
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 72 days
Page and SEOnoindex
Cross-origin redirect
Yes
Word count
0
Internal / external links
0 / 0
Noindex
Yes
H1 / H2
0 / 0
Images missing alt
0 / 0
Technology and tracking
Security headers
1 / 6
HSTS / CSP
HSTS
Cookie
1(Secure 1)
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
google · selector1 · selector2 · s1 · s2
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · Canva · Google · Microsoft
SOA
ns-1737.awsdns-25.co.uk
NS
ns-1399.awsdns-46.org. · ns-1737.awsdns-25.co.uk. · ns-263.awsdns-32.com. · 1 more
MX
1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS19551
A
199.83.128.97 · 199.83.129.97
Hosting ASN
AS19551 · 199.83.128.0/24
Hosting organization
INCAPSULA - Incapsula Inc
Hosting country
US
BGP announcement
Yes
Reverse DNS
199.83.128.97.ip.incapdns.net
TLS
TLSv1.3 · Verified
Certificate issuer
Corporation Service Company RSA OV SSL CA 2
Certificate remaining
72 days
Certificate SAN
DNS:*.nypl.org · DNS:nypl.org
robots and AI crawling2 disallowed
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 1
AI explicitly disallowed
2
AI explicitly allowed
14
Disallow examples
GPTBot · Bytespider
Well-known public paths
Present / checked
0 / 5

Website information

When was nypl.org registered?

Domain
nypl.org
Registration status
Domain registered
Registered
1991-02-26
Registrar
CSC Corporate Domains, Inc.
Expires
2027-02-27
Domain age
36 years
DNSSEC
No
Registry status
server delete prohibited · client transfer prohibited · server transfer prohibited · server update prohibited

Similar sites

What sites are similar to nypl.org?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.