Website traffic
How much traffic does italia.it get?
1.84M
-8.04%MoMEstimated monthly visits
2.2M1.47M734.92K0
Global rank
30,261
Country rank · Italy
1,056
Category rank · Travel and Tourism
24
Average visit duration
01:53
Pages per visit
2.84
Bounce rate
46.29%
Domain age
22 years
Search share
62.1%
Sources
Where does italia.it's traffic come from?
- Search62.1%
- Direct25.7%
- Referrals7.2%
- Email1.9%
- Generative AI1.9%
- Social0.7%
- Display ads0.4%
- Paid search0.0%
- Other0.0%
Regions
Which countries visit italia.it?
- Italy61.5%
- United States5.7%
- Spain4.7%
- Germany2.8%
- France2.0%
See how italia.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to italia.it?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- napoli22.17K455.09K5%
- impresa italiaBRAND19.63K22.79K86%
- italiaBRAND8.3K234.34K4%
- milan6.99K732.43K1%
- inps online6.95K39.39K18%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does italia.it show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.4 MiB
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF
- TLS
- TLSv1.3 · 93 days
Page and SEO
- Final URL
- https://www.italia.it/en
- Title
- Discover Italy: Official Tourism Website - Italia.it
- Description
- Browse the Official Tourism Website and plan your holidays to Italy. Find out where to go and what to do during your next Italian trip.
- Cross-origin redirect
- Yes
- Word count
- 6,576
- Internal / external links
- 183 / 10
- Canonical
- https://www.italia.it/en
- Language
- en
- H1 / H2
- 15 / 12
- Images missing alt
- 26 / 219
- Hreflang
- en · es · fr · pt · it · de
- OG / Twitter
- OG · Twitter
Technology and tracking2 tracking
- Technology clues
- Hotjar · Consent manager
- Tracking clues
- Google Tag Manager · Google Analytics
- External script hosts
- googletagmanager.com · assets.adobedtm.com · cdn.cookielaw.org
- Social links
- instagram.com · facebook.com · twitter.com · youtube.com
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
Email and DNS securitySet
- SPF
- Set
- DMARC
- Not found
- DKIM selectors
- selector1
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Google · Microsoft
- SOA
- ammi2.finanze.it
- NS
- ammi4.finanze.it. · ammi3.finanze.it. · ammi7.finanze.it. · 3 more
- MX
- 10 mx.italia.it. · 10 italia-it.mail.protection.outlook.com.
Hosting and networkAS54113
- A
- 151.101.131.10 · 151.101.195.10 · 151.101.3.10 · 151.101.67.10
- Hosting ASN
- AS54113 · 151.101.128.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Actalis Organization Validated TLS Server RSA CA 2025
- Certificate remaining
- 93 days
- Certificate SAN
- DNS:*.italia.it · DNS:italia.it
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 12
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was italia.it registered?
- Domain
- italia.it
- Registration status
- Domain registered
- Registered
- 2004-06-03
- Domain age
- 22 years
- Registry status
- ok
Similar sites
What sites are similar to italia.it?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.