Website traffic
How much traffic does instacart.com get?
47.73M
-0.87%MoMEstimated monthly visits
53.02M35.34M17.67M0
Global rank
697
Country rank · United States
165
Category rank · Groceries
1
Average visit duration
04:58
Pages per visit
5.44
Bounce rate
45.19%
Domain age
30 years
Search share
14.1%
Sources
Where does instacart.com's traffic come from?
- Direct44.8%
- Paid search18.1%
- Search14.1%
- Display ads7.1%
- Other4.5%
- Referrals4.0%
- Social3.6%
- Email3.4%
- Generative AI0.3%
Regions
Which countries visit instacart.com?
- United States97.0%
- Canada1.1%
- Philippines0.2%
- India0.1%
- United Kingdom0.1%
See how instacart.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to instacart.com?
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does instacart.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 936.6 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 46 days
Page and SEOSchema 6
- Final URL
- https://www.instacart.com/
- Title
- Instacart | Grocery Delivery or Pickup from Local Stores Near You
- Description
- Order same-day delivery or pickup from more than 300 retailers and grocers. Download the Instacart app or start shopping online now with Instacart to get groceries, alcohol, home essentials, and more delivered to you <b>in as fast as 1 hour</b> or select curbside pickup from your favorite local stores.
- Cross-origin redirect
- Yes
- Word count
- 1,358
- Internal / external links
- 120 / 11
- Canonical
- https://www.instacart.com/
- Language
- en-US
- H1 / H2
- 1 / 25
- Images missing alt
- 5 / 15
- Schema
- Answer · EntryPoint · FAQPage · Question · SearchAction · WebSite
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- React · Zendesk · Sentry · Consent manager
- Tracking clues
- Google Tag Manager
- External script hosts
- d2guulkeunn7d8.cloudfront.net
- Social links
- facebook.com · twitter.com · instagram.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- google · s1 · s2
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- CAA issuers
- amazon.com · amazonaws.com · amazontrust.com · awstrust.com · 5 more
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Google · Microsoft · 1 more
- SOA
- ns-589.awsdns-09.net
- NS
- ns-132.awsdns-16.com. · ns-1394.awsdns-46.org. · ns-1943.awsdns-50.co.uk. · 1 more
- MX
- 10 aspmx.l.google.com. · 20 alt1.aspmx.l.google.com. · 30 alt2.aspmx.l.google.com. · 2 more
Hosting and networkAS16509
- A
- 18.65.207.10 · 18.65.207.19 · 18.65.207.85 · 18.65.207.17
- Hosting ASN
- AS16509 · 18.65.200.0/21
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-18-65-207-10.nrt57.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 46 days
- Certificate SAN
- DNS:instacart.com · DNS:*.instacart.com
Website information
When was instacart.com registered?
- Domain
- instacart.com
- Registration status
- Domain registered
- Registered
- 1996-10-31
- Registrar
- Amazon Registrar, Inc.
- Expires
- 2029-10-30
- Domain age
- 30 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to instacart.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.