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ing.com.au

ing.com.au had about 3.22M visits in September 2026, up 2.14% from August; most traffic is direct.

ING Australia, Bank Accounts, Credit Cards, Loans & Insurance

Website traffic

How much traffic does ing.com.au get?

3.22M

+2.14%MoMEstimated monthly visits
7893.75M2.5M1.25M0
Global rank

20,535

Country rank · Australia

370

Category rank · Banking Credit and Lending

11

Average visit duration

02:03

Pages per visit

2.50

Bounce rate

44.01%

Search share

28.1%

Sources

Where does ing.com.au's traffic come from?

  • Direct
    58.8%
  • Search
    28.1%
  • Email
    4.3%
  • Paid search
    3.1%
  • Social
    2.8%
  • Referrals
    2.3%
  • Generative AI
    0.4%
  • Display ads
    0.3%
  • Other
    0.1%

Regions

Which countries visit ing.com.au?

  • Australia
    95.2%
  • United States
    1.0%
  • United Kingdom
    0.4%
  • Philippines
    0.3%
  • Netherlands
    0.2%

See how ing.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to ing.com.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. ingBRAND142.87K1.15M12%
  2. ing loginBRAND109.88K78.07K141%
  3. ing bankBRAND20.97K72.81K29%
  4. ing bank loginBRAND10.94K6.49K169%
  5. ing australiaBRAND6.74K4.83K140%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does ing.com.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
323.2 KiB
Hosting
AKAMAI-ASN1 Akamai International B.V. · AS20940
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 169 days
Page and SEOSchema 2
Title
ING Australia, Bank Accounts, Credit Cards, Loans & Insurance
Description
Do your thing with ING. Offering bank accounts & savings accounts ✔ Great rates on loans & credit cards ✔ Insurance & superannuation ✔ Contact ING Today!
Cross-origin redirect
Yes
Word count
4,801
Internal / external links
113 / 19
Canonical
https://www.ing.com.au/
Language
en
H1 / H2
1 / 9
Images missing alt
31 / 48
Schema
ContactPoint · Organization
OG / Twitter
OG
Technology and tracking
External script hosts
assets.adobedtm.com
Social links
tiktok.com · facebook.com · youtube.com · au.linkedin.com · instagram.com · x.com
Server
ING Australia
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Cookie
3（Secure 1）
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1 · selector2
Mail stack
Microsoft 365
IPv6
No AAAA
CAA issuers
entrust.net · identrust.com · swisssign.com
Site verification TXT
Adobe · Apple · Microsoft
SOA
a1-177.akam.net
NS
a5-67.akam.net. · a8-64.akam.net. · a16-64.akam.net. · 3 more
MX
10 ing-com-au.mail.protection.outlook.com.
Hosting and networkAS20940
A
184.26.43.44 · 184.26.43.22
Hosting ASN
AS20940 · 184.26.43.0/24
Hosting organization
AKAMAI-ASN1 Akamai International B.V.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a184-26-43-44.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
HydrantID Server CA O1
Certificate remaining
169 days
Certificate SAN
DNS:ing.com.au · DNS:www.ing.com.au · DNS:ingdirect.com.au · DNS:www.ingdirect.com.au
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 277
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 5

Website information

Domain
ing.com.au
Registration status
Domain registered
Registrar
Corporation Service Company (Aust) Pty Ltd
Registry status
serverDeleteProhibited · serverRenewProhibited · serverTransferProhibited · serverUpdateProhibited

Similar sites

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Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →