Website traffic
How much traffic does ing.com get?
1.61M
-6.73%MoMEstimated monthly visits
1.86M1.24M621.27K0
Global rank
38,522
Country rank · Netherlands
1,623
Category rank · Finance
7
Average visit duration
01:26
Pages per visit
2.20
Bounce rate
49.98%
Domain age
28 years
Search share
17.2%
Sources
Where does ing.com's traffic come from?
- Direct42.5%
- Referrals25.4%
- Search17.2%
- Social7.5%
- Email2.7%
- Generative AI1.9%
- Paid search1.6%
- Display ads1.2%
- Other0.0%
Regions
Which countries visit ing.com?
- Netherlands31.5%
- Germany12.5%
- Poland10.1%
- Belgium6.8%
- United States6.1%
See how ing.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to ing.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- ingBRAND62.45K1.15M5%
- ing bankBRAND6.87K72.81K9%
- ing careersBRAND6.86K5.64K122%
- philippines5.88K505.14K1%
- ing pracaBRAND3.17K1.63K195%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does ing.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 362.1 KiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- DMARC reject
- TLS
- TLSv1.3 · 84 days
Page and SEO
- Final URL
- https://ing.com/
- Title
- ING global company website | ING
- Description
- Corporate site of ING, a global financial institution of Dutch origin, providing news, investor relations and general information
- Cross-origin redirect
- No
- Word count
- 1,907
- Internal / external links
- 127 / 58
- Language
- en
- H1 / H2
- 2 / 2
- Images missing alt
- 0 / 53
- OG / Twitter
- OG
Technology and tracking2 technologies
- Technology clues
- Bootstrap · jQuery
- External script hosts
- cdn.blueconic.net · cdn-eu.readspeaker.com · tools.euroland.com
- Social links
- linkedin.com · youtube.com
- Generator
- ING
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- DMARC
- Set · reject
- Mail stack
- Microsoft 365
- IPv6
- AAAA present
- DNSSEC
- DNSKEY · AD
- CAA issuers
- digicert.com · identrust.com · sectigo.com · swisssign.com
- SOA
- a1-175.akam.net
- NS
- a5-65.akam.net. · a8-65.akam.net. · a1-175.akam.net. · 3 more
- MX
- 10 ing-com.mail.protection.outlook.com.
Hosting and networkAS20940
- A
- 23.199.56.218 · 23.199.56.238
- AAAA
- 2600:140b:6c00:7e::17c7:384c · 2600:140b:6c00:7e::17c7:3859
- Hosting ASN
- AS20940 · 23.199.56.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-199-56-218.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- HydrantID Server CA O1
- Certificate remaining
- 84 days
- Certificate SAN
- DNS:ing.com · DNS:www.ing.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was ing.com registered?
- Domain
- ing.com
- Registration status
- Domain registered
- Registered
- 1999-02-23
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2028-02-23
- Domain age
- 28 years
- DNSSEC
- Yes
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to ing.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.