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ica.se

ica.se had about 15.4M visits in September 2026, down 9.65% from August; most traffic is search.

Din matbutik för en prisvärd och enklare vardag | ICA

Website traffic

How much traffic does ica.se get?

15.4M

-9.65%MoMEstimated monthly visits
78918.41M12.27M6.14M0
Global rank

3,613

Country rank · Sweden

18

Category rank · Food and Drink

1

Average visit duration

04:48

Pages per visit

3.61

Bounce rate

50.14%

Domain age

20 years

Search share

57.1%

Sources

Where does ica.se's traffic come from?

  • Search
    57.1%
  • Direct
    24.7%
  • Referrals
    6.5%
  • Paid search
    4.7%
  • Email
    2.7%
  • Social
    2.4%
  • Display ads
    1.5%
  • Generative AI
    0.4%
  • Other
    0.0%

Regions

Which countries visit ica.se?

  • Sweden
    94.2%
  • Norway
    1.0%
  • United States
    0.7%
  • Germany
    0.6%
  • Netherlands
    0.6%

See how ica.se compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to ica.se?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. icaBRAND101.57K154.38K66%
  2. ica maxiBRAND55.17K22K251%
  3. kladdkaka46.75K13.76K340%
  4. pannkakor44.88K5.02K894%
  5. korvstroganoff39.91K5.09K784%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does ica.se show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
227.3 KiB
Hosting
AKAMAI-ASN1 Akamai International B.V. · AS20940
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 34 days
Page and SEOSchema 3
Title
Din matbutik för en prisvärd och enklare vardag | ICA
Description
Hitta din butik, handla mat online, se erbjudanden och inspireras massor av goda recept. Välkommen till ica.se - Sveriges bästa matsite!
Cross-origin redirect
Yes
Word count
444
Internal / external links
37 / 8
Canonical
https://www.ica.se/
Language
sv
H1 / H2
1 / 15
Images missing alt
0 / 12
Schema
ContactPoint · Organization · PostalAddress
OG / Twitter
OG
Feed / Manifest / AMP
Manifest
Technology and tracking1 tracking
Technology clues
Contentful · Consent manager
Tracking clues
Google Tag Manager
External script hosts
cdn-ukwest.onetrust.com · assets.icanet.se
Social links
facebook.com · youtube.com · instagram.com · tiktok.com
Security headers
1 / 6
HSTS / CSP
HSTS
Alt-Svc
Set
Cookie
1（Secure 1）
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
BIMI
DKIM selectors
google · selector2 · s1 · s2
Mail stack
Microsoft 365
IPv6
AAAA present
Site verification TXT
Apple · Atlassian · Google · Microsoft
SOA
nic.ica.se
NS
a7-67.akam.net. · a18-64.akam.net. · a14-65.akam.net. · 3 more
MX
0 ica-se.mail.protection.outlook.com.
Hosting and networkAS20940
A
23.53.3.144 · 23.53.3.148
AAAA
2600:140b:1a00:b::17c8:371b · 2600:140b:1a00:b::17c8:370b
Hosting ASN
AS20940 · 23.53.3.0/24
Hosting organization
AKAMAI-ASN1 Akamai International B.V.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-53-3-144.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
YE2
Certificate remaining
34 days
Certificate SAN
DNS:ica.se
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 19
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths2 hits
Present / checked
2 / 5
/ads.txt
Present · 58 B
/.well-known/security.txt
Present · 141 B
security summary
Contact: mailto:security@ica.se · Contact: mailto:opsec@ica.se · OpenBugBounty: https://openbugbounty.org/bugbounty/ICA/

Website information

When was ica.se registered?

Domain
ica.se
Registration status
Domain registered
Registered
2006-04-28
Registrar
Abion AB
Domain age
20 years
Registry status
ok

Similar sites

What sites are similar to ica.se?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →