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healthmarkets.com

healthmarkets.com had about 153.83K visits in September 2026, up 14.08% from August; the top source is direct.

Your Insurance Marketplace | HealthMarkets

Traffic

153.83K

+14.08%MoMEstimated monthly visits
789166.13K110.76K55.38K0
Global rank

282,784

Country rank · United States

62,424

Category rank · Insurance

798

Average visit duration

01:33

Pages per visit

2.06

Bounce rate

52.66%

Domain age

21 years

Search share

30.4%

Traffic sources

  • Direct
    31.0%
  • Search
    30.4%
  • Social
    10.6%
  • Display ads
    8.6%
  • Paid search
    7.6%
  • Referrals
    7.4%
  • Email
    3.9%
  • Generative AI
    0.3%
  • Other
    0.2%

Regions

  • United States
    92.9%
  • Russia
    1.0%
  • India
    0.9%
  • Pakistan
    0.8%
  • United Kingdom
    0.6%

See how healthmarkets.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. ambetter health4.34K36.84K12%
  2. marketplace insuranceBRAND3.99K18.01K22%
  3. health insuranceBRAND1.78K100.59K2%
  4. getcoverednj1.49K15.92K9%
  5. health marketsBRAND800720111%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
75.0 KiB
Hosting
FASTLY · AS54113
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 110 days
Page and SEOSchema 4
Title
Your Insurance Marketplace | HealthMarkets
Cross-origin redirect
Yes
Word count
777
Internal / external links
77 / 2
Canonical
https://www.healthmarkets.com/
Language
en
H1 / H2
2 / 3
Images missing alt
0 / 38
Schema
Offer · OfferCatalog · Organization · Service
Technology and tracking1 technologies
Technology clues
jQuery
External script hosts
cdn.uhonedigital.com
Social links
facebook.com
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Cookie
1(Secure 1)
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
google · s1 · s2
Mail stack
Proofpoint
IPv6
No AAAA
CAA issuers
digicert.com · godaddy.com · letsencrypt.org · mailto:dnsadmin@hmkts.com · 2 more
Site verification TXT
DocuSign · Google · Microsoft
SOA
epla1.corpnamesvcs.com
NS
edns4.ultradns.org. · edns4.ultradns.biz. · edns4.ultradns.com. · 3 more
MX
5 mxa-0077b904.gslb.pphosted.com. · 5 mxb-0077b904.gslb.pphosted.com.
Hosting and networkAS54113
A
151.101.3.10 · 151.101.195.10 · 151.101.67.10 · 151.101.131.10
Hosting ASN
AS54113 · 151.101.0.0/22
Hosting organization
FASTLY - Fastly, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
Sectigo Public Server Authentication CA OV R36
Certificate remaining
110 days
Certificate SAN
DNS:www.healthmarkets.com · DNS:healthmarkets.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 4,005
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 5
/llms.txt
Present · 5.3 KiB
llms summary
Find insurance coverage in the way that works best for you. HealthMarkets helps people explore plan options with support from licensed insurance agents at no cost. · Visitors can:

Website information

Domain
healthmarkets.com
Registration status
Domain registered
Registered
2005-06-08
Registrar
CSC Corporate Domains, Inc.
Expires
2028-06-08
Domain age
21 years
DNSSEC
No
Registry status
client transfer prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.