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hap.org

hap.org had about 154.59K visits in September 2026, down 25.59% from August; most traffic is direct.

Michigan Health Insurance | Medicare, Employer & Individual Coverage | HAP

Traffic

154.59K

-25.59%MoMEstimated monthly visits
789224.39K149.59K74.8K0
Global rank

162,416

Country rank · United States

33,655

Category rank · Insurance

465

Average visit duration

04:43

Pages per visit

8.41

Bounce rate

33.12%

Domain age

29 years

Search share

31.3%

Traffic sources

  • Direct
    50.7%
  • Search
    31.3%
  • Email
    8.5%
  • Social
    4.3%
  • Referrals
    4.2%
  • Display ads
    0.8%
  • Paid search
    0.2%
  • Generative AI
    0.1%
  • Other
    0.0%

Regions

  • United States
    96.2%
  • Pakistan
    1.6%
  • India
    0.9%
  • Canada
    0.3%
  • Germany
    0.3%

See how hap.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. hapBRAND5.92K19.56K30%
  2. hap loginBRAND4.53K2.74K165%
  3. hap insuranceBRAND850800106%
  4. 2027 hap hmo plan expandingBRAND750400188%
  5. hap msu-hc medicare prime (ppo) plan henry fordBRAND620320194%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
218.8 KiB
Hosting
HAP · AS36418
Email authentication
SPF · DMARC reject
TLS
TLSv1.2 · 82 days
Page and SEO
Title
Michigan Health Insurance | Medicare, Employer & Individual Coverage | HAP
Description
Explore Michigan health insurance plans from HAP. Compare Medicare, employer, individual and family coverage options. Find a doctor or speak with a licensed agent today.
Cross-origin redirect
Yes
Word count
902
Internal / external links
50 / 6
Canonical
https://www.hap.org/
Language
en
H1 / H2
5 / 10
Images missing alt
0 / 8
OG / Twitter
Twitter
Technology and tracking1 tracking
Technology clues
Next.js · Vercel
Tracking clues
Google Tag Manager
Social links
linkedin.com · youtube.com · facebook.com · instagram.com
Server
Vercel
Security headers
1 / 6
HSTS / CSP
HSTS
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
BIMI
DKIM selectors
s1 · s2 · dkim
Mail stack
Proofpoint
IPv6
No AAAA
Site verification TXT
Adobe · Google
SOA
ns1.hap.org
NS
ns1.hap.org. · cmtu.mt.ns.els-gms.att.net. · cbru.br.ns.els-gms.att.net. · 1 more
MX
10 mxb-0002b801.gslb.pphosted.com. · 20 mx0a-0002b801.pphosted.com. · 20 mx0b-0002b801.pphosted.com. · 1 more
Hosting and networkAS36418
A
70.142.149.203
Hosting ASN
AS36418 · 70.142.148.0/23
Hosting organization
HAP - HEALTH ALLIANCE PLAN OF MICHIGAN
Hosting country
US
BGP announcement
Yes
Reverse DNS
bweb.hap.org
TLS
TLSv1.2 · Verified
Certificate issuer
Entrust OV TLS Issuing RSA CA 2
Certificate remaining
82 days
Certificate SAN
DNS:*.hap.org · DNS:hap.org
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 946
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 5

Website information

Domain
hap.org
Registration status
Domain registered
Registered
1998-02-03
Registrar
Network Solutions, LLC
Expires
2030-02-02
Domain age
29 years
DNSSEC
No
Registry status
client transfer prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.