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healthdirect.gov.au

healthdirect.gov.au had about 3.77M visits in September 2026, down 1.42% from August; most traffic is search.

Trusted Health Advice | healthdirect

Website traffic

How much traffic does healthdirect.gov.au get?

3.77M

-1.42%MoMEstimated monthly visits
7894.13M2.75M1.38M0
Global rank

19,244

Country rank · Australia

514

Category rank · Health Conditions and Concerns

1

Average visit duration

01:02

Pages per visit

1.79

Bounce rate

63.43%

Search share

73.7%

Sources

Where does healthdirect.gov.au's traffic come from?

  • Search
    73.7%
  • Direct
    16.3%
  • Referrals
    5.8%
  • Generative AI
    1.7%
  • Paid search
    1.1%
  • Social
    1.0%
  • Email
    0.4%
  • Display ads
    0.1%
  • Other
    0.0%

Regions

Which countries visit healthdirect.gov.au?

  • Australia
    60.8%
  • United States
    13.9%
  • India
    2.3%
  • United Kingdom
    2.1%
  • Philippines
    1.5%

See how healthdirect.gov.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to healthdirect.gov.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. jev8.99K3.2M0%
  2. influenza a7.21K72.85K10%
  3. healthdirectBRAND7.16K4.9K146%
  4. tonsil stones5.17K79.24K7%
  5. ibuprofen4.39K230.95K2%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does healthdirect.gov.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
61.2 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 144 days
Page and SEOSchema 7
Title
Trusted Health Advice | healthdirect
Description
healthdirect provides easy access to trusted, quality health information and advice online and over the phone.
Cross-origin redirect
Yes
Word count
662
Internal / external links
72 / 20
Canonical
https://www.healthdirect.gov.au/
Language
en-AU
H1 / H2
4 / 8
Images missing alt
2 / 15
Schema
Country · ImageObject · MedicalAudience · Organization · PostalAddress · SearchAction · 1 more
OG / Twitter
OG
Technology and tracking1 tracking
Technology clues
Bootstrap · Bot protection
Tracking clues
Google Tag Manager
External script hosts
google.com · cdn-oc.readspeaker.com
Social links
facebook.com · instagram.com · linkedin.com
Security headers
2 / 6
HSTS / CSP
HSTS · CSP
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1 · selector2
IPv6
No AAAA
Site verification TXT
Facebook
SOA
ns-1336.awsdns-39.org
NS
ns-1336.awsdns-39.org. · ns-1666.awsdns-16.co.uk. · ns-500.awsdns-62.com. · 1 more
Hosting and networkAS16509
A
3.166.244.30 · 3.166.244.74 · 3.166.244.64 · 3.166.244.115
Hosting ASN
AS16509 · 3.166.244.0/24
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-3-166-244-30.nrt20.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M01
Certificate remaining
144 days
Certificate SAN
DNS:www.healthdirect.gov.au · DNS:about.healthdirect.gov.au · DNS:healthdirect.gov.au
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 4
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths1 hits
Present / checked
1 / 1
/.well-known/security.txt
Present · 388 B
security summary
Contact: mailto:security@healthdirect.org.au · Preferred-Languages: en · Canonical: https://www.healthdirect.gov.au/.well-known/security.txt

Website information

Domain
healthdirect.gov.au
Registration status
Domain registered
Registrar
Department of Finance
Registry status
clientDeleteProhibited · serverDeleteProhibited · serverTransferProhibited · clientUpdateProhibited

Similar sites

What sites are similar to healthdirect.gov.au?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →