Website traffic
How much traffic does hbl.fi get?
577.43K
+1.16%MoMEstimated monthly visits
649.33K432.89K216.44K0
Global rank
101,431
Country rank · Finland
746
Category rank · News and Media
61
Average visit duration
02:25
Pages per visit
2.26
Bounce rate
56.63%
Domain age
36 years
Search share
21.2%
Sources
Where does hbl.fi's traffic come from?
- Direct66.5%
- Search21.2%
- Social9.6%
- Email1.4%
- Referrals1.1%
- Display ads0.3%
- Generative AI0.0%
- Other0.0%
- Paid search0.0%
Regions
Which countries visit hbl.fi?
- Finland77.8%
- Sweden13.0%
- United Kingdom1.7%
- Denmark1.2%
- United States1.1%
See how hbl.fi compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to hbl.fi?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- hufvudstadsbladetBRAND1.79K410437%
- hblBRAND1.12K33.27K3%
- sd730417.77K0%
- tonsättare som dött innan 1900. -ai27028096%
- micke-max åsten20069029%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does hbl.fi show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 545.9 KiB
- Hosting
- GOOGLE-CLOUD-PLATFORM · AS396982
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 72 days
Page and SEO
- Final URL
- https://www.hbl.fi/
- Title
- Hufvudstadsbladet – HBL
- Description
- Största svenskspråkiga tidningen i Finland. Vi fokuserar på nyheter, samhällsfrågor och kultur från Helsingforsregionen, Svenskfinland och Norden.
- Cross-origin redirect
- Yes
- Word count
- 2,393
- Internal / external links
- 141 / 5
- Canonical
- https://www.hbl.fi/
- Language
- sv
- H1 / H2
- 1 / 54
- Images missing alt
- 82 / 82
- OG / Twitter
- OG
- Feed / Manifest / AMP
- Feed
Technology and tracking2 tracking
- Technology clues
- Sentry
- Tracking clues
- Google Tag Manager · Google Ads
- External script hosts
- tracking.hbl.fi · securepubads.g.doubleclick.net · micro.rubiconproject.com
- Social links
- facebook.com · instagram.com
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- s1 · s2
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google
- SOA
- ns-cloud-b1.googledomains.com
- NS
- ns-cloud-b3.googledomains.com. · ns-cloud-b4.googledomains.com. · ns-cloud-b2.googledomains.com. · 1 more
- MX
- 30 aspmx3.googlemail.com. · 20 alt2.aspmx.l.google.com. · 10 aspmx.l.google.com. · 4 more
Hosting and networkAS396982
- A
- 34.149.169.35
- Hosting ASN
- AS396982 · 34.148.0.0/14
- Hosting organization
- GOOGLE-CLOUD-PLATFORM - Google LLC
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- 35.169.149.34.bc.googleusercontent.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WR3
- Certificate remaining
- 72 days
- Certificate SAN
- DNS:hbl.fi · DNS:*.hbl.fi
robots and AI crawling14 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 234
- AI explicitly disallowed
- 14
- AI explicitly allowed
- 0
- Disallow examples
- GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · anthropic-ai · Google-Extended · Bytespider · CCBot · 6 more
Well-known public paths3 hits
- Present / checked
- 3 / 5
- /app-ads.txt
- Present · 1.4 KiB
- /ads.txt
- Present · 3.7 KiB
- /.well-known/security.txt
- Present · 102 B
- security summary
- Contact: mailto:security@bonniernews.se · Expires: 2027-10-01T00:00:00.000Z · Preferred-Languages: en, sv
Website information
When was hbl.fi registered?
- Domain
- hbl.fi
- Registration status
- Domain registered
- Registered
- 1990-12-31
- Expires
- 2027-08-30
- Domain age
- 36 years
- Registry status
- active
Similar sites
What sites are similar to hbl.fi?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.