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gov.wales

gov.wales had about 1.37M visits in September 2026, up 3.53% from August; the top source is search.

Home | GOV.WALES

Website traffic

How much traffic does gov.wales get?

1.37M

+3.53%MoMEstimated monthly visits
7891.48M989.98K494.99K0
Global rank

37,488

Country rank · United Kingdom

1,432

Category rank · Government

17

Average visit duration

02:40

Pages per visit

3.39

Bounce rate

47.58%

Domain age

12 years

Search share

49.8%

Sources

Where does gov.wales's traffic come from?

  • Search
    49.8%
  • Direct
    34.5%
  • Referrals
    7.0%
  • Email
    2.1%
  • Generative AI
    1.8%
  • Social
    1.7%
  • Display ads
    1.7%
  • Paid search
    1.4%
  • Other
    0.0%

Regions

Which countries visit gov.wales?

  • United Kingdom
    82.1%
  • United States
    3.1%
  • India
    2.0%
  • Australia
    0.8%
  • Sweden
    0.7%

See how gov.wales compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to gov.wales?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. hwb33.57K21.84K154%
  2. hwb login4.59K3.16K145%
  3. castle3.42K254.84K1%
  4. carmarthenshire county council2.53K760333%
  5. rent smart walesBRAND2.15K1.76K122%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does gov.wales show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
29.3 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 174 days
Page and SEO
Title
Home | GOV.WALES
Description
The Welsh Government is the devolved Government for Wales
Cross-origin redirect
Yes
Word count
468
Internal / external links
50 / 3
Canonical
https://www.gov.wales/
Language
en
H1 / H2
1 / 2
Images missing alt
8 / 10
Hreflang
en · cy
OG / Twitter
OG · Twitter
Technology and tracking1 tracking
Technology clues
jQuery · Sentry
Tracking clues
Google Tag Manager
Social links
x.com · facebook.com
Generator
Drupal 11 (https://www.drupal.org)
Security headers
3 / 6
HSTS / CSP
HSTS
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
selector1
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Apple · Google · Microsoft
SOA
ns0.ja.net
NS
ns4.ja.net. · ns2.ja.net. · ns0.ja.net. · 1 more
MX
0 gov-wales.mail.protection.outlook.com.
Hosting and networkAS16509
A
18.134.183.188
Hosting ASN
AS16509 · 18.132.0.0/14
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
ec2-18-134-183-188.eu-west-2.compute.amazonaws.com
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
174 days
Certificate SAN
DNS:www.gov.wales · DNS:gov.wales · DNS:www.llyw.cymru · DNS:llyw.cymru
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 50
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

When was gov.wales registered?

Domain
gov.wales
Registration status
Domain registered
Registered
2015-01-14
Registrar
SafeNames Ltd.
Expires
2027-01-14
Domain age
12 years
DNSSEC
No
Registry status
client transfer prohibited · client update prohibited · client delete prohibited

Similar sites

What sites are similar to gov.wales?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.