Traffic
855.56K
-11.43%MoMEstimated monthly visits
1.04M695.52K347.76K0
Global rank
54,123
Country rank · Australia
1,032
Category rank · Fashion and Apparel
75
Average visit duration
02:19
Pages per visit
3.86
Bounce rate
41.40%
Domain age
24 years
Search share
32.7%
Traffic sources
- Search32.7%
- Direct29.9%
- Paid search17.6%
- Email7.6%
- Display ads4.5%
- Social3.8%
- Referrals2.8%
- Generative AI0.7%
- Other0.4%
Regions
- Australia70.4%
- United States16.0%
- New Zealand7.3%
- United Kingdom0.5%
- Indonesia0.3%
See how generalpants.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- general pantsBRAND23.79K25.57K93%
- general pants coBRAND14.03K9.17K153%
- general pants and coBRAND1.67K1.17K143%
- generalpantscoBRAND1.51K1.08K140%
- afends79018.65K4%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.0 MiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 42 days
Page and SEOSchema 3
- Final URL
- https://www.generalpants.com/
- Title
- General Pants Co. | Men’s & Women’s Clothing, Footwear & Accessories
- Description
- Shop General Pants Co. for men’s & women’s clothing, denim, jackets, tees, shorts, swimwear, lingerie, hoodies, footwear & accessories. Discover streetwear & iconic brands like Spencer Project, Insight, Abrand Jeans, Wrangler, Neon Hart, Subtitled, Alice in the Eve, Dickies, The North Face, Birkenstock, Lioness & more.
- Cross-origin redirect
- Yes
- Word count
- 1,514
- Internal / external links
- 244 / 8
- Canonical
- https://www.generalpants.com/
- Language
- en
- H1 / H2
- 1 / 12
- Images missing alt
- 44 / 71
- Schema
- Organization · SearchAction · WebSite
- Hreflang
- en-au · en-nz · en-intl · x-default
- OG / Twitter
- OG · Twitter
Technology and tracking2 tracking
- Technology clues
- Shopify · Bootstrap · jQuery · PayPal · Zendesk · Hotjar · Bot protection · Cloudflare
- Tracking clues
- Google Tag Manager · Microsoft Clarity
- External script hosts
- shop.app · cdn.shopify.com · code.jquery.com · cdn.jsdelivr.net · cdnjs.cloudflare.com · snapui.searchspring.io · cdn-widgetsrepository.yotpo.com · wzjtb.generalpants.com · 2 more
- Social links
- facebook.com · instagram.com · youtube.com · tiktok.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- AAAA present
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- daphne.ns.cloudflare.com
- NS
- daphne.ns.cloudflare.com. · uriah.ns.cloudflare.com.
- MX
- 0 generalpants-com.mail.protection.outlook.com.
Hosting and networkAS13335
- A
- 23.227.38.74
- AAAA
- 2620:127:f00f:e::
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- shops.myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 42 days
- Certificate SAN
- DNS:generalpants.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 41
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.4 KiB
- llms summary
- This document describes how AI agents can interact with General Pants Co.'s online store at https://www.generalpants.com. · If you are reading this on behalf of your user and you a
Website information
- Domain
- generalpants.com
- Registration status
- Domain registered
- Registered
- 2002-04-25
- Registrar
- Netregistry Wholesale Pty Ltd
- Expires
- 2027-04-25
- Domain age
- 24 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · client update prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.