Website traffic
How much traffic does familytreedna.com get?
1.47M
-6.82%MoMEstimated monthly visits
1.71M1.14M569.3K0
Global rank
20,913
Country rank · United States
10,791
Category rank · Ancestry and Genealogy
13
Average visit duration
04:43
Pages per visit
12.16
Bounce rate
30.67%
Domain age
27 years
Search share
23.4%
Sources
Where does familytreedna.com's traffic come from?
- Direct55.6%
- Search23.4%
- Email6.3%
- Social4.9%
- Referrals4.2%
- Paid search2.7%
- Other1.2%
- Generative AI1.1%
- Display ads0.5%
Regions
Which countries visit familytreedna.com?
- United States54.6%
- United Kingdom5.3%
- Poland4.7%
- Germany3.9%
- Saudi Arabia3.4%
See how familytreedna.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to familytreedna.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- familytreednaBRAND16.11K14.49K111%
- family tree dnaBRAND11.67K8.04K145%
- ftdna7.73K6.65K116%
- familytree dnaBRAND1.52K1.53K99%
- otzi the iceman1.45K44.06K3%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does familytreedna.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 226.2 KiB
- Hosting
- PSLIGHTWAVE · AS394437
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 136 days
Page and SEO
- Final URL
- https://www.familytreedna.com/
- Title
- DNA Testing for Ancestry & Genealogy - FamilyTreeDNA
- Description
- Discover your DNA story and unlock the secrets of your ancestry and genealogy with our autosomal DNA, Y-DNA and mtDNA tests.
- Cross-origin redirect
- Yes
- Word count
- 2,389
- Internal / external links
- 25 / 0
- Canonical
- https://www.familytreedna.com/
- Language
- en
- H1 / H2
- 1 / 21
- Images missing alt
- 0 / 20
- OG / Twitter
- OG
- OG locale
- en_US
Technology and tracking1 tracking
- Technology clues
- WordPress · Bootstrap · jQuery · Consent manager
- Tracking clues
- Google Tag Manager
- External script hosts
- cdn-cookieyes.com · cdn-4.convertexperiments.com
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Cookie
- 3（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- google · s1 · s2
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- CAA issuers
- amazon.com · amazonaws.com · amazontrust.com · awstrust.com · 3 more
- Site verification TXT
- Facebook · Google · Zoho
- SOA
- ns-1119.awsdns-11.org
- NS
- ns-1119.awsdns-11.org. · ns-1987.awsdns-56.co.uk. · ns-246.awsdns-30.com. · 1 more
- MX
- 10 aspmx.l.google.com. · 20 alt1.aspmx.l.google.com. · 20 alt2.aspmx.l.google.com. · 2 more
Hosting and networkAS394437
- A
- 66.249.108.80
- Hosting ASN
- AS394437 · 66.249.108.0/24
- Hosting organization
- PSLIGHTWAVE - PS Lightwave
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Go Daddy Secure Certificate Authority - G2
- Certificate remaining
- 136 days
- Certificate SAN
- DNS:*.familytreedna.com · DNS:familytreedna.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 129
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was familytreedna.com registered?
- Domain
- familytreedna.com
- Registration status
- Domain registered
- Registered
- 2000-04-07
- Registrar
- GoDaddy.com, LLC
- Expires
- 2031-04-07
- Domain age
- 27 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to familytreedna.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.