Website traffic
How much traffic does etrade.com get?
23.44M
-7.72%MoMEstimated monthly visits
27.59M18.39M9.2M0
Global rank
1,495
Country rank · United States
346
Category rank · Investing
6
Average visit duration
10:02
Pages per visit
8.65
Bounce rate
22.95%
Domain age
32 years
Search share
12.1%
Sources
Where does etrade.com's traffic come from?
- Direct65.4%
- Search12.1%
- Paid search4.9%
- Display ads4.6%
- Social4.4%
- Email4.3%
- Referrals3.8%
- Generative AI0.5%
- Other0.0%
Regions
Which countries visit etrade.com?
- United States93.4%
- India1.0%
- United Kingdom0.6%
- Canada0.5%
- Israel0.3%
See how etrade.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to etrade.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- etradeBRAND1.15M838.58K138%
- etrade loginBRAND344.26K158.07K218%
- e tradeBRAND39.35K27.86K141%
- e-tradeBRAND11.99K11.22K107%
- etrade login to my accountBRAND10.81K1806006%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does etrade.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 222.7 KiB
- Hosting
- ETRADE-AS · AS6352
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 149 days
Page and SEOSchema 8
- Final URL
- https://us.etrade.com/home
- Title
- E*TRADE | Investing, Trading & Retirement
- Description
- Stop waiting. Start investing. Lifelong dreams don't need to take a lifetime with E*TRADE.
- Cross-origin redirect
- Yes
- Word count
- 5,965
- Internal / external links
- 84 / 28
- Canonical
- https://us.etrade.com/home
- Language
- en-US
- H1 / H2
- 1 / 11
- Images missing alt
- 2 / 13
- Schema
- AggregateRating · ContactPoint · MobileApplication · Offer · OfferCatalog · Organization · 2 more
- OG / Twitter
- OG
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 technologies
- Technology clues
- Consent manager
- External script hosts
- cdn2.etrade.net · assets.adobedtm.com
- Social links
- facebook.com · twitter.com · linkedin.com · youtube.com · instagram.com
- Server
- Apache
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Cookie
- 3（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · selector2
- IPv6
- No AAAA
- CAA issuers
- comodoca.com · digicert.com
- Site verification TXT
- Apple · DocuSign · Facebook · Google · Microsoft
- SOA
- pdns126.ultradns.com
- NS
- ns-195.awsdns-24.com. · ns-824.awsdns-39.net. · ns-1286.awsdns-32.org. · 5 more
- MX
- 10 mna-mx-na1.morganstanley.com. · 10 mna-mx-na2.morganstanley.com.
Hosting and networkAS6352
- A
- 170.74.7.20 · 12.221.217.42 · 65.196.177.42 · 170.74.6.20
- Hosting ASN
- AS6352 · 170.74.7.0/24
- Hosting organization
- ETRADE-AS - E*TRADE Financial Corporation
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- Sectigo Public Server Authentication CA EV R36
- Certificate remaining
- 149 days
- Certificate SAN
- DNS:www.etrade.com · DNS:etrade.com · DNS:www-back.etrade.com · DNS:www-dir.etrade.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Discovered
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was etrade.com registered?
- Domain
- etrade.com
- Registration status
- Domain registered
- Registered
- 1994-10-31
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2026-10-30
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to etrade.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.