Website traffic
How much traffic does vanguard.com get?
22.57M
-12.99%MoMEstimated monthly visits
28.44M18.96M9.48M0
Global rank
1,241
Country rank · United States
292
Category rank · Investing
4
Average visit duration
07:17
Pages per visit
10.20
Bounce rate
25.18%
Domain age
31 years
Search share
21.2%
Sources
Where does vanguard.com's traffic come from?
- Direct60.6%
- Search21.2%
- Display ads5.2%
- Paid search4.8%
- Email3.1%
- Referrals2.6%
- Social2.1%
- Generative AI0.3%
- Other0.0%
Regions
Which countries visit vanguard.com?
- United States91.7%
- United Kingdom0.6%
- Singapore0.6%
- Canada0.5%
- Taiwan0.4%
See how vanguard.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to vanguard.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- vanguardBRAND1.26M1.34M94%
- vanguard loginBRAND531.37K428.57K124%
- vanguard.com loginBRAND54.3K4.6K1180%
- vangaurd46.78K57.3K82%
- voo42.44K1.34M3%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does vanguard.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 27.3 KiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 75 days
Page and SEO
- Title
- Mutual funds, IRAs, ETFs, 401(k) plans, and more | Vanguard
- Description
- Vanguard is one of the world's largest investment companies with 30 million investors changing the way the world invests.
- Cross-origin redirect
- Yes
- Word count
- 455
- Internal / external links
- 6 / 14
- Canonical
- https://investor.vanguard.com/corporate-portal
- Language
- en-US
- H1 / H2
- 1 / 1
- Images missing alt
- 0 / 1
Technology and tracking1 technologies
- Technology clues
- Next.js
- External script hosts
- mc3-static-assets.web.vanguard.com
- Security headers
- 1 / 6
- HSTS / CSP
- HSTS
- Cookie
- 1（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · DocuSign · Facebook · Google · Microsoft · 2 more
- SOA
- ns.vanguard.com
- NS
- a7-66.akam.net. · a12-65.akam.net. · a1-96.akam.net. · 3 more
- MX
- 200 mx0b-00031e02.pphosted.com. · 100 mxb-00031e02.gslb.pphosted.com. · 100 mxa-00031e02.gslb.pphosted.com. · 1 more
Hosting and networkAS20940
- A
- 23.53.3.150 · 23.53.3.140
- Hosting ASN
- AS20940 · 23.53.3.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-53-3-150.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR2
- Certificate remaining
- 75 days
- Certificate SAN
- DNS:balance-by-date.web.vanguard.com · DNS:balances.web.vanguard.com · DNS:c11n-web.cdn.web.vanguard.com · DNS:challenges.web.vanguard.com · 15 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 4
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 1.9 KiB
- llms summary
- > Public, evergreen educational content from Vanguard designed to explain investing concepts, financial planning strategies, and long-term wealth building fundamentals for individu
Website information
When was vanguard.com registered?
- Domain
- vanguard.com
- Registration status
- Domain registered
- Registered
- 1995-09-06
- Registrar
- MarkMonitor Inc.
- Expires
- 2028-09-05
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
What sites are similar to vanguard.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.