Website traffic
How much traffic does ems.com get?
133.91K
-5.04%MoMEstimated monthly visits
185.6K123.73K61.87K0
Global rank
249,153
Country rank · United States
53,984
Category rank · Fashion and Apparel
1,729
Average visit duration
01:42
Pages per visit
3.76
Bounce rate
43.26%
Domain age
35 years
Search share
23.2%
Sources
Where does ems.com's traffic come from?
- Paid search23.3%
- Search23.2%
- Direct22.3%
- Social12.7%
- Email7.5%
- Display ads6.1%
- Referrals3.6%
- Other1.0%
- Generative AI0.3%
Regions
Which countries visit ems.com?
- United States95.8%
- Spain1.2%
- Canada1.0%
- United Kingdom0.9%
- Australia0.8%
See how ems.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to ems.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- emsBRAND3.1K282.48K1%
- eastern mountain sportsBRAND2.14K3.17K68%
- coat under 1004901.69K29%
- oboz women's waterproof hiking shoes30083036%
- eastern mountain sports system three jacketBRAND29030097%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does ems.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 237.0 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 54 days
Page and SEOSchema 3
- Final URL
- https://www.ems.com/
- Title
- Eastern Mountain Sports – EMS
- Description
- Eastern Mountain Sports is the premier outdoor retailer focused on inspiring happiness by connecting people with nature and each other. Founded in 1967, the company has over 50 years of heritage in providing quality, affordable gear to nature enthusiasts of all ages, and a rich history of supporting causes that protect and preserve the outdoors. With stores across the Northeast, Eastern Mountain Sports is committed to ensuring adventure is accessible to all.
- Cross-origin redirect
- Yes
- Word count
- 306
- Internal / external links
- 20 / 6
- Canonical
- https://www.ems.com/
- Language
- en
- H1 / H2
- 1 / 7
- Images missing alt
- 0 / 1
- Schema
- Organization · SearchAction · WebSite
- OG / Twitter
- OG · Twitter
Technology and tracking2 tracking
- Technology clues
- Shopify · Cloudflare · Bootstrap · jQuery · PayPal · Bot protection
- Tracking clues
- Google Tag Manager · Cloudflare Web Analytics
- External script hosts
- shop.app · cdn.shopify.com · static.cloudflareinsights.com
- Social links
- instagram.com · facebook.com · youtube.com · tiktok.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- Mail stack
- Mimecast
- IPv6
- AAAA present
- Site verification TXT
- Google · Microsoft
- SOA
- ian.ns.cloudflare.com
- NS
- ian.ns.cloudflare.com. · kiki.ns.cloudflare.com.
- MX
- 10 eu-smtp-inbound-1.mimecast.com. · 10 eu-smtp-inbound-2.mimecast.com.
Hosting and networkAS13335
- A
- 172.67.73.105 · 104.26.9.90 · 104.26.8.90
- AAAA
- 2606:4700:20::681a:95a · 2606:4700:20::681a:85a · 2606:4700:20::ac43:4969
- Hosting ASN
- AS13335 · 172.67.64.0/20
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE2
- Certificate remaining
- 54 days
- Certificate SAN
- DNS:ems.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 8
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.4 KiB
- llms summary
- This document describes how AI agents can interact with EMS's online store at https://www.ems.com. · If you are reading this on behalf of your user and you act as a personal assist
Website information
When was ems.com registered?
- Domain
- ems.com
- Registration status
- Domain registered
- Registered
- 1991-08-28
- Registrar
- Gandi SAS
- Expires
- 2034-08-27
- Domain age
- 35 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to ems.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.