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dwp.gov.uk

dwp.gov.uk had about 1.49M visits in September 2026, up 3.73% from August; most traffic is direct.

Department for Work and Pensions - GOV.UK

Traffic

1.49M

+3.73%MoMEstimated monthly visits
7891.76M1.17M585.66K0
Global rank

24,432

Country rank · United Kingdom

817

Category rank · Government

11

Average visit duration

04:30

Pages per visit

7.24

Bounce rate

48.47%

Domain age

25 years

Search share

14.7%

Traffic sources

  • Direct
    61.5%
  • Referrals
    20.3%
  • Search
    14.7%
  • Social
    1.5%
  • Email
    1.1%
  • Generative AI
    0.6%
  • Display ads
    0.3%
  • Paid search
    0.1%
  • Other
    0.0%

Regions

  • United Kingdom
    87.1%
  • United States
    2.6%
  • China
    2.2%
  • Singapore
    1.7%
  • Brazil
    0.6%

See how dwp.gov.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. universal credit sign in4.91K37.5K13%
  2. uc login3.24K102.14K3%
  3. pip login1.53K1.63K94%
  4. dwp loginBRAND1.43K7.77K18%
  5. pip920159.43K1%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
129.9 KiB
Hosting
FASTLY · AS54113
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 174 days
Page and SEOSchema 5
Title
Department for Work and Pensions - GOV.UK
Description
The Department for Work and Pensions (DWP) is responsible for welfare, pensions and child maintenance policy. As the UK’s biggest public service department it administers the State Pension and a range of working age, disability and ill health benefits to around 20 million claimants and customers. DWP is a ministerial department, supported by 14 agencies and public bodies .
Cross-origin redirect
Yes
Word count
1,487
Internal / external links
122 / 6
Canonical
https://www.gov.uk/government/organisations/department-for-work-pensions
Language
en
H1 / H2
1 / 18
Images missing alt
25 / 25
Schema
BreadcrumbList · GovernmentOrganization · ListItem · SearchAction · WebPage
OG / Twitter
OG · Twitter
Feed / Manifest / AMP
Feed
Technology and tracking
Social links
instagram.com · twitter.com · youtube.com · facebook.com · linkedin.com
Server
nginx
Security headers
6 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
MTA-STS
DKIM selectors
selector1 · selector2 · s1 · s2
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · Google · Microsoft
SOA
dns1.cscdns.net
NS
dns1.cscdns.net. · dns2.cscdns.net.
MX
10 mx1.hc1011-45.c3s2.iphmx.com. · 10 mx2.hc1011-45.c3s2.iphmx.com.
Hosting and networkAS54113
A
151.101.2.30
Hosting ASN
AS54113 · 151.101.0.0/22
Hosting organization
FASTLY - Fastly, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
GlobalSign Atlas R46 OV TLS CA 2026 Q3
Certificate remaining
174 days
Certificate SAN
DNS:dwp.gov.uk · DNS:www.dwp.gov.uk
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 10,479
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 5
/.well-known/security.txt
Present · 447 B
security summary
Policy: https://www.gov.uk/help/report-vulnerability · Contact: https://hackerone.com/44c348eb-e030-4273-b445-d4a2f6f83ba8/embedded_submissions/new · Contact: https://www.gov.uk/co

Website information

Domain
dwp.gov.uk
Registration status
Domain registered
Registered
2001-06-20
Registrar
CSC Corporate Domains
Expires
2027-06-20
Domain age
25 years
DNSSEC
No
Registry status
client transfer prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →