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decathlon.co.uk

decathlon.co.uk had about 13.36M visits in September 2026, down 0.62% from August; the top source is direct.

Decathlon | Sports Shoes, Sports Gear & Sports Equipment

Website traffic

How much traffic does decathlon.co.uk get?

13.36M

-0.62%MoMEstimated monthly visits
78914.52M9.68M4.84M0
Global rank

3,919

Country rank · United Kingdom

176

Category rank · Sports

2

Average visit duration

02:29

Pages per visit

3.70

Bounce rate

55.64%

Domain age

30 years

Search share

22.8%

Sources

Where does decathlon.co.uk's traffic come from?

  • Direct
    49.9%
  • Search
    22.8%
  • Paid search
    10.4%
  • Referrals
    7.8%
  • Social
    2.9%
  • Display ads
    2.4%
  • Email
    1.5%
  • Other
    1.3%
  • Generative AI
    0.9%

Regions

Which countries visit decathlon.co.uk?

  • United Kingdom
    44.3%
  • Italy
    5.7%
  • France
    5.6%
  • Germany
    5.5%
  • Czechia
    3.2%

See how decathlon.co.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to decathlon.co.uk?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. decathlonBRAND202.81K2.9M7%
  2. decathlon ukBRAND102.7K39.95K257%
  3. home workout gearBRAND91.48K1.65M6%
  4. decathalon17.8K36.03K49%
  5. walking pad10.17K203.37K5%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does decathlon.co.uk show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 80 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
google
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Atlassian · Google
SOA
udns1.cscdns.net
NS
udns1.cscdns.net. · udns2.cscdns.uk.
MX
10 aspmx.l.google.com. · 20 alt1.aspmx.l.google.com. · 20 alt2.aspmx.l.google.com. · 4 more
Hosting and networkAS13335
A
104.18.27.241 · 104.18.26.241
Hosting ASN
AS13335 · 104.18.16.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WE1
Certificate remaining
80 days
Certificate SAN
DNS:decathlon.co.uk · DNS:*.decathlon.co.uk

Website information

When was decathlon.co.uk registered?

Domain
decathlon.co.uk
Registration status
Domain registered
Registered
1997-03-12
Registrar
CSC Corporate Domains, Inc
Expires
2027-03-12
Domain age
30 years
DNSSEC
No
Registry status
server delete prohibited · server transfer prohibited · server update prohibited

Similar sites

What sites are similar to decathlon.co.uk?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →