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cooking.nytimes.com

cooking.nytimes.com had about 20.77M visits in October 2026, up 18.91% from September; the top source is direct.

Recipes and Cooking Guides From The New York Times

Traffic

20.77M

+18.91%MoMEstimated monthly visits
891022.43M14.95M7.48M0

2026-10-01 · Confidence: Medium

Average visit duration

02:36

Pages per visit

2.64

Bounce rate

58.17%

Domain age

33 years

Search share

24.6%

Traffic sources

  • Direct
    28.9%
  • Search
    24.6%
  • Referrals
    19.9%
  • Email
    16.7%
  • Social
    6.0%
  • Paid search
    1.9%
  • Display ads
    1.8%
  • Generative AI
    0.1%
  • Other
    0.0%

Regions

  • United States
    89.0%
  • Canada
    3.6%
  • United Kingdom
    1.4%
  • Germany
    0.7%
  • Australia
    0.6%

Related boards: Most visited websites in the United States · Most visited websites in Canada · Most visited websites in the United Kingdom · Most visited websites in Germany · Most visited websites in Australia · Top cooking and recipe websites by traffic · Fastest growing cooking and recipe websites

See how cooking.nytimes.com compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. BRAND153.29K175.19K88%
  2. BRAND51.67K60.83K85%
  3. BRAND40.31K42.37K95%
  4. BRAND21.8K34.74K63%
  5. 15.09K25.72K59%

Keyword rankings

Keyword rankings

See the keywords cooking.nytimes.com ranks for on Google, the pages that bring it traffic, and the competitors fighting it for search traffic.

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Baidu rank

Site profile

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Website information

Domain
nytimes.com
Registration status
Domain registered
Registered
1994-01-18
Registrar
MarkMonitor Inc.
Expires
2027-01-19
Domain age
33 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →
Cite or embed

cooking.nytimes.com had about 20.77M visits in October 2026, up 18.91% from September; the top source is direct. Source: Vaneform estimates, https://vaneform.com/e/cooking-nytimes-com (updated 2026-11-08).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/cooking-nytimes-com" rel="nofollow"><img src="https://vaneform.com/api/badge/cooking-nytimes-com" alt="cooking.nytimes.com monthly visits · Vaneform" height="20"></a>

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