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compare.com

compare.com had about 1.07M visits in September 2026, up 17.84% from August; the top source is display ads.

Compare Car Insurance Quotes Side-by-Side | Compare.com

Traffic

1.07M

+17.84%MoMEstimated monthly visits
7891.15M767.39K383.69K0
Global rank

35,727

Country rank · United States

7,227

Category rank · Insurance

77

Average visit duration

03:13

Pages per visit

5.84

Bounce rate

39.06%

Domain age

25 years

Search share

5.5%

Traffic sources

  • Display ads
    41.4%
  • Paid search
    25.5%
  • Direct
    18.2%
  • Search
    5.5%
  • Referrals
    5.0%
  • Social
    2.9%
  • Email
    0.9%
  • Generative AI
    0.5%
  • Other
    0.0%

Regions

  • United States
    95.5%
  • Pakistan
    0.9%
  • United Kingdom
    0.9%
  • India
    0.4%
  • Brazil
    0.3%

See how compare.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. mortgage calculator8.47K573.59K2%
  2. state farm6.03K565.75K1%
  3. car insurance quotesBRAND3.31K93.98K4%
  4. car insuranceBRAND2.14K2.11M0%
  5. farmers insuranceBRAND1.31K164.16K1%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
684.2 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 57 days
Page and SEOSchema 16
Title
Compare Car Insurance Quotes Side-by-Side | Compare.com
Description
Compare car insurance quotes from more than 120 of America’s top insurance companies. It’s free, no spam, and takes only a few minutes.
Cross-origin redirect
Yes
Word count
3,227
Internal / external links
56 / 7
Canonical
https://www.compare.com/
Language
en
H1 / H2
1 / 10
Images missing alt
6 / 60
Schema
AggregateRating · Answer · Brand · ContactPoint · Dataset · EducationalOccupationalCredential · 10 more
Hreflang
en
OG / Twitter
OG · Twitter
Feed / Manifest / AMP
Manifest
Technology and tracking4 tracking
Technology clues
Next.js · Cloudflare · Bootstrap · React · Mixpanel
Tracking clues
Google Tag Manager · Google Ads · Meta Pixel · Cloudflare Web Analytics
External script hosts
static.cloudflareinsights.com
Social links
facebook.com · x.com · youtube.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
google
Mail stack
Google Workspace
IPv6
AAAA present
CAA issuers
amazon.com · amazonaws.com · amazontrust.com · awstrust.com · 5 more
Site verification TXT
Apple · Facebook · Google · Microsoft
SOA
aaron.ns.cloudflare.com
NS
aaron.ns.cloudflare.com. · paige.ns.cloudflare.com.
MX
1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS13335
A
172.66.43.27 · 172.66.40.229
AAAA
2606:4700:3108::ac42:28e5 · 2606:4700:3108::ac42:2b1b
Hosting ASN
AS13335 · 172.66.40.0/21
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WE1
Certificate remaining
57 days
Certificate SAN
DNS:compare.com

Website information

Domain
compare.com
Registration status
Domain registered
Registered
2001-07-02
Registrar
Cloudflare, Inc.
Expires
2033-12-14
Domain age
25 years
DNSSEC
No
Registry status
client transfer prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.