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bcbsfl.com

bcbsfl.com had about 1.08M visits in September 2026, down 2.77% from August; most traffic is referrals.

Florida Health Insurance Plans | Florida Blue

Website traffic

How much traffic does bcbsfl.com get?

1.08M

-2.77%MoMEstimated monthly visits
7891.2M802.83K401.42K0
Global rank

28,080

Country rank · United States

5,673

Category rank · Insurance

58

Average visit duration

08:06

Pages per visit

10.78

Bounce rate

20.48%

Domain age

30 years

Search share

6.5%

Sources

Where does bcbsfl.com's traffic come from?

  • Referrals
    60.7%
  • Direct
    26.2%
  • Search
    6.5%
  • Email
    4.7%
  • Social
    1.3%
  • Generative AI
    0.4%
  • Display ads
    0.2%
  • Other
    0.0%
  • Paid search
    0.0%

Regions

Which countries visit bcbsfl.com?

  • United States
    98.5%
  • Canada
    0.3%
  • Philippines
    0.1%
  • France
    0.1%
  • Puerto Rico
    0.1%

See how bcbsfl.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to bcbsfl.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. florida blueBRAND3.13K47.08K7%
  2. florida blue loginBRAND3.05K20.31K15%
  3. floridablueBRAND6305.53K11%
  4. blue cross blue shield floridaBRAND5802.51K23%
  5. bcbsflBRAND2901.23K24%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does bcbsfl.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
120.2 KiB
Hosting
NET-BCBSF-ASN · AS26298
Email authentication
SPF · DMARC reject
TLS
TLSv1.2 · 148 days
Page and SEO
Title
Florida Health Insurance Plans | Florida Blue
Description
Florida Blue offers affordable health insurance plans to individuals, families, and businesses. Explore our medical, dental and Medicare healthcare plans.
Cross-origin redirect
Yes
Word count
1,116
Internal / external links
72 / 13
Canonical
https://www.floridablue.com/
Language
en
H1 / H2
2 / 12
Images missing alt
0 / 2
OG / Twitter
OG
Technology and tracking1 tracking
Technology clues
jQuery
Tracking clues
Google Tag Manager
External script hosts
se.monetate.net
Server
Apache
Security headers
0 / 6
Cookie
3(Secure 1)
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
k1 · s1 · s2
IPv6
No AAAA
Site verification TXT
Adobe · Apple · Google · Microsoft · Stripe
SOA
dns1.guidewell.com
NS
dns1.bcbsfl.com. · dns2.bcbsfl.com.
MX
10 mail.bcbsfl.com.
Hosting and networkAS26298
A
157.174.228.214
Hosting ASN
AS26298 · 157.174.0.0/16
Hosting organization
NET-BCBSF-ASN - Florida Blue
Hosting country
US
BGP announcement
Yes
Reverse DNS
iphone.bcbsfl.com · bluecrossblueshieldflorida.com · blueshieldflorida.com · bluefoundation.com · 24 more
TLS
TLSv1.2 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
148 days
Certificate SAN
DNS:*.bcbsfl.com · DNS:bcbsfl.com · DNS:*.floridablue.com · DNS:floridablue.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 15
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 4

Website information

When was bcbsfl.com registered?

Domain
bcbsfl.com
Registration status
Domain registered
Registered
1996-11-13
Registrar
Name.com, Inc.
Expires
2030-11-12
Domain age
30 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to bcbsfl.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.