Website traffic
How much traffic does citi.com get?
135.82M
-6.94%MoMEstimated monthly visits
165.89M110.59M55.3M0
Global rank
359
Country rank · United States
101
Category rank · Banking Credit and Lending
6
Average visit duration
03:09
Pages per visit
4.19
Bounce rate
22.64%
Domain age
28 years
Search share
12.3%
Sources
Where does citi.com's traffic come from?
- Direct54.4%
- Search12.3%
- Email9.9%
- Social9.9%
- Referrals5.3%
- Display ads5.0%
- Paid search1.8%
- Generative AI1.3%
- Other0.1%
Regions
Which countries visit citi.com?
- United States96.9%
- India0.4%
- Singapore0.3%
- Canada0.3%
- United Kingdom0.3%
See how citi.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to citi.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- citibankBRAND1.46M1.18M124%
- citibank loginBRAND501.27K320.41K156%
- citiBRAND370.84K456.05K81%
- citi card loginBRAND208.62K156.17K134%
- citibank credit card loginBRAND158.48K77.9K203%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does citi.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 249.9 KiB
- Hosting
- AKAMAI-AMS Akamai International B.V. · AS33905
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 183 days
Page and SEOSchema 8
- Final URL
- https://www.citi.com/
- Title
- Online Banking, Mortgages, Personal Loans, Investing | Citi.com
- Description
- Citibank offers multiple banking services that help you find the right credit cards, open a bank account for checking, & savings, or apply for mortgage & personal loans.
- Cross-origin redirect
- Yes
- Word count
- 3
- Internal / external links
- 0 / 0
- Canonical
- https://www.citi.com/
- Language
- en
- H1 / H2
- 0 / 2
- Images missing alt
- 0 / 0
- Schema
- Answer · BreadcrumbList · FAQPage · ItemList · ListItem · Question · 2 more
- Hreflang
- en-in · en-ae · zh-cn · en-cn · x-default · en-my · en-au · en-th · 12 more
Technology and tracking1 tracking
- Technology clues
- Bootstrap · Angular
- Tracking clues
- Google Tag Manager
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 2（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- s1 · s2
- IPv6
- No AAAA
- CAA issuers
- globalsign.com · digicert.com
- Site verification TXT
- Adobe · Atlassian · DocuSign · Google · Microsoft · OneTrust
- SOA
- nusmwdc-edns01.nsroot.net
- NS
- ns1.nsroot1.com. · ns2.nsroot2.com.
- MX
- 5 mx-a.mail.citi.com. · 5 mx-b.mail.citi.com.
Hosting and networkAS33905
- A
- 104.96.178.165 · 104.94.222.171
- Hosting ASN
- AS33905 · 104.96.178.0/24
- Hosting organization
- AKAMAI-AMS Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a104-96-178-165.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- DigiCert EV RSA CA G2
- Certificate remaining
- 183 days
- Certificate SAN
- DNS:www.citi.com · DNS:accitrade.com · DNS:accitrade.com.mx · DNS:banamex.com · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 44
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was citi.com registered?
- Domain
- citi.com
- Registration status
- Domain registered
- Registered
- 1998-12-29
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2032-12-29
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · server delete prohibited · server transfer prohibited
Similar sites
What sites are similar to citi.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.