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bupa.co.uk

bupa.co.uk had about 2.62M visits in September 2026, down 6.45% from August; most traffic is search.

Private healthcare | Bupa UK

Website traffic

How much traffic does bupa.co.uk get?

2.62M

-6.45%MoMEstimated monthly visits
7893.08M2.05M1.03M0
Global rank

20,116

Country rank · United Kingdom

719

Category rank · Health

14

Average visit duration

02:30

Pages per visit

3.70

Bounce rate

51.04%

Domain age

30 years

Search share

50.1%

Sources

Where does bupa.co.uk's traffic come from?

  • Search
    50.1%
  • Direct
    29.6%
  • Referrals
    8.1%
  • Paid search
    4.0%
  • Email
    3.5%
  • Social
    2.3%
  • Display ads
    1.6%
  • Generative AI
    0.8%
  • Other
    0.0%

Regions

Which countries visit bupa.co.uk?

  • United Kingdom
    87.5%
  • United States
    1.3%
  • Germany
    0.8%
  • Serbia
    0.5%
  • Hong Kong SAR China
    0.4%

See how bupa.co.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to bupa.co.uk?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. bupaBRAND40.14K184.12K22%
  2. bmi calculator38.17K1.18M3%
  3. bupa dentalBRAND11.28K10.17K111%
  4. bupa loginBRAND9.17K28.18K33%
  5. my bupaBRAND4.03K4.83K83%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does bupa.co.uk show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
BT-UK-AS British Telecommunications Limited · AS2856
Email authentication
SPF · DMARC reject
TLS
TLSv1.2 · 178 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Apple · Google · Microsoft
SOA
ns1-37.azure-dns.com
NS
ns1-37.azure-dns.com. · ns2-37.azure-dns.net. · ns3-37.azure-dns.org. · 1 more
MX
0 bupa-co-uk.mail.protection.outlook.com.
Hosting and networkAS2856
A
213.121.86.72
Hosting ASN
AS2856 · 213.120.0.0/14
Hosting organization
BT-UK-AS British Telecommunications Limited
Hosting country
GB
BGP announcement
Yes
TLS
TLSv1.2 · Verified
Certificate issuer
GlobalSign Atlas R46 EV TLS CA 2026 Q3
Certificate remaining
178 days
Certificate SAN
DNS:www.bupa.co.uk · DNS:bupa.com · DNS:identity.bupa.co.uk · DNS:identitydj.bupa.co.uk · 4 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

When was bupa.co.uk registered?

Domain
bupa.co.uk
Registration status
Domain registered
Registered
1996-06-17
Registrar
CSC Corporate Domains, Inc
Expires
2027-06-17
Domain age
30 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to bupa.co.uk?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →