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brita.com

brita.com had about 272.55K visits in September 2026, up 3.98% from August; most traffic is search.

Water Filter Products | Brita™

Website traffic

How much traffic does brita.com get?

272.55K

+3.98%MoMEstimated monthly visits
789294.35K196.24K98.12K0
Global rank

172,687

Country rank · United States

41,268

Category rank · Groceries

279

Average visit duration

00:50

Pages per visit

2.12

Bounce rate

44.04%

Domain age

31 years

Search share

58.8%

Sources

Where does brita.com's traffic come from?

  • Search
    58.8%
  • Paid search
    13.6%
  • Display ads
    10.6%
  • Direct
    9.5%
  • Referrals
    5.7%
  • Generative AI
    0.9%
  • Social
    0.7%
  • Email
    0.2%
  • Other
    0.0%

Regions

Which countries visit brita.com?

  • United States
    80.5%
  • Canada
    2.2%
  • South Korea
    1.6%
  • United Kingdom
    1.5%
  • Vietnam
    1.4%

See how brita.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to brita.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. britaBRAND11.95K66.46K18%
  2. brita filterBRAND3.74K25.87K15%
  3. brita water filterBRAND2.92K23.78K12%
  4. britta1.79K6.91K26%
  5. brita filter replacementBRAND1.42K1.9K75%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does brita.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
1.9 MiB
Hosting
AMAZON-02 · AS16509
Email authentication
DMARC quarantine
TLS
TLSv1.3 · 58 days
Page and SEOSchema 6
Title
Water Filter Products | Brita™
Description
Brita™ water filters and filtration systems — pitchers, faucets, dispensers, and bottles — deliver cleaner, great-tasting water. NSF-certified to reduce contaminants from your tap.
Cross-origin redirect
Yes
Word count
282
Internal / external links
15 / 9
Canonical
https://www.brita.com/
Language
en-US
H1 / H2
5 / 3
Images missing alt
2 / 21
Schema
ContactPoint · EntryPoint · Organization · PostalAddress · SearchAction · WebSite
OG / Twitter
OG · Twitter
OG locale
en_US
Feed / Manifest / AMP
Manifest
Technology and tracking1 tracking
Technology clues
WordPress · Next.js · React · Consent manager · Vercel
Tracking clues
Google Tag Manager
Social links
facebook.com · instagram.com
Server
Vercel
Security headers
5 / 6
HSTS / CSP
HSTS · CSP
Email and DNS securitySet
SPF
Not found
DMARC
Set · quarantine
DKIM selectors
Not found
IPv6
No AAAA
Site verification TXT
Google
SOA
dns1.p04.nsone.net
NS
dns1.p04.nsone.net. · dns2.p04.nsone.net. · dns3.p04.nsone.net. · 1 more
Hosting and networkAS16509
A
64.239.109.1
Hosting ASN
AS16509 · 64.239.109.0/24
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
YR1
Certificate remaining
58 days
Certificate SAN
DNS:brita.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 97
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 5
/llms.txt
Present · 2.8 KiB
llms summary
> Brita provides premium water filtration solutions that deliver clean, great-tasting drinking water for homes · and businesses. Our pitchers, dispensers, faucet systems, and bottl

Website information

When was brita.com registered?

Domain
brita.com
Registration status
Domain registered
Registered
1995-08-24
Registrar
SafeNames Ltd.
Expires
2027-08-23
Domain age
31 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

What sites are similar to brita.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.