Website traffic
How much traffic does benetton.com get?
2.11M
-2.38%MoMEstimated monthly visits
3.02M2.01M1.01M0
Global rank
18,068
Country rank · Italy
1,276
Category rank · Fashion and Apparel
46
Average visit duration
03:04
Pages per visit
6.90
Bounce rate
38.19%
Domain age
30 years
Search share
36.1%
Sources
Where does benetton.com's traffic come from?
- Search36.1%
- Direct26.3%
- Paid search14.9%
- Email8.0%
- Social5.3%
- Display ads4.0%
- Referrals3.8%
- Other0.9%
- Generative AI0.6%
Regions
Which countries visit benetton.com?
- Italy19.3%
- Russia12.6%
- Portugal12.4%
- Greece8.2%
- Spain6.5%
See how benetton.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to benetton.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- benettonBRAND92.23K63.58K145%
- united colors of benettonBRAND32K20.22K158%
- benettonaBRAND8.6K6.16K140%
- ucb5.06K55.04K9%
- benneton3.43K3.88K88%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does benetton.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 581.2 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 39 days
Page and SEOSchema 5
- Final URL
- https://it.benetton.com/en
- Title
- United Colors of Benetton - Official Website | Shop Online
- Description
- Check out the United Colors of Benetton 2026 Collection for Women, Men, Boys, Girls and Baby.
- Cross-origin redirect
- Yes
- Word count
- 1,484
- Internal / external links
- 194 / 18
- Canonical
- https://it.benetton.com/en
- Language
- en
- H1 / H2
- 1 / 9
- Images missing alt
- 28 / 35
- Schema
- BreadcrumbList · ListItem · Organization · SearchAction · WebSite
- Hreflang
- x-default · it · en · de-AT · en-AT · en-BE · de-BE · fr-BE · 12 more
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Shopify · Bootstrap · Tailwind · jQuery · React · PayPal · Bot protection · Consent manager · Cloudflare
- Tracking clues
- Google Tag Manager
- External script hosts
- consent.cookiebot.com · cdn.shopify.com · static.klaviyo.com
- Social links
- facebook.com · instagram.com · t.me · youtube.com · tiktok.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · selector2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Facebook · Google · Microsoft
- SOA
- dns01.benetton.it
- NS
- dns02.benetton.it. · dns1.p05.nsone.net. · dns3.p05.nsone.net. · 3 more
- MX
- 0 benetton-com.mail.protection.outlook.com.
Hosting and networkAS13335
- A
- 23.227.38.65
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 39 days
- Certificate SAN
- DNS:benetton.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 65
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.2 KiB
- llms summary
- This document describes how AI agents can interact with Benetton Group S.r.l.'s online store at https://benetton.com. · If you are reading this on behalf of your user and you act a
Website information
When was benetton.com registered?
- Domain
- benetton.com
- Registration status
- Domain registered
- Registered
- 1996-09-05
- Registrar
- Barbero & Associates Limited
- Expires
- 2027-09-04
- Domain age
- 30 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to benetton.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.