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bcbsm.com

bcbsm.com had about 921.19K visits in September 2026, down 13.81% from August; the top source is direct.

Need a health plan, Michigan? We're ready to help | BCBSM

Website traffic

How much traffic does bcbsm.com get?

921.19K

-13.81%MoMEstimated monthly visits
7891.15M769.53K384.77K0
Global rank

39,743

Country rank · United States

7,986

Category rank · Insurance

89

Average visit duration

04:54

Pages per visit

6.49

Bounce rate

27.62%

Domain age

32 years

Search share

28.7%

Sources

Where does bcbsm.com's traffic come from?

  • Direct
    41.1%
  • Search
    28.7%
  • Email
    16.5%
  • Referrals
    9.2%
  • Paid search
    2.1%
  • Social
    1.3%
  • Display ads
    0.7%
  • Generative AI
    0.3%
  • Other
    0.1%

Regions

Which countries visit bcbsm.com?

  • United States
    98.7%
  • Canada
    0.5%
  • India
    0.1%
  • Mexico
    0.1%
  • Philippines
    0.1%

See how bcbsm.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to bcbsm.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. blue cross blue shield of michigan22.02K14.32K154%
  2. bcbsmBRAND13.18K8.89K148%
  3. bcbsm loginBRAND11.43K7.01K163%
  4. blue care network9.39K7.18K131%
  5. bcbs michiganBRAND8.62K5.08K170%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does bcbsm.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
88.8 KiB
Hosting
BCBSM · AS30356
Email authentication
SPF · DMARC reject
TLS
TLSv1.2 · 183 days
Page and SEO
Title
Need a health plan, Michigan? We're ready to help | BCBSM
Description
Find individual, family, Medicare, dental and vision coverage. Compare health insurance plans with us—a leader in health care, where affordability matters.
Cross-origin redirect
Yes
Word count
597
Internal / external links
71 / 14
Canonical
https://www.bcbsm.com/index/
Language
en
H1 / H2
1 / 13
Images missing alt
0 / 14
Technology and tracking
External script hosts
assets.adobedtm.com · marvel-b2-cdn.bc0a.com
Social links
facebook.com · instagram.com · tiktok.com · twitter.com · linkedin.com · youtube.com
Security headers
6 / 6
HSTS / CSP
HSTS · CSP
Cookie
1(Secure 1)
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
s1 · s2
Mail stack
Proofpoint
IPv6
No AAAA
Site verification TXT
Adobe · Apple · Atlassian · DocuSign · Google · Microsoft
SOA
ns3.bcbsm.com
NS
ns3.bcbsm.com. · ns4.bcbsm.com.
MX
5 mxa-003f7301.gslb.pphosted.com. · 10 mxb-003f7301.gslb.pphosted.com.
Hosting and networkAS30356
A
12.176.249.78
Hosting ASN
AS30356 · 12.176.249.0/24
Hosting organization
BCBSM - Blue Cross Blue Shield of Michigan Mutual Insurance
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.2 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
183 days
Certificate SAN
DNS:*.bcbsm.com · DNS:bcbsm.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 3
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

When was bcbsm.com registered?

Domain
bcbsm.com
Registration status
Domain registered
Registered
1994-08-24
Registrar
MarkMonitor Inc.
Expires
2035-04-15
Domain age
32 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

What sites are similar to bcbsm.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.