Website traffic
How much traffic does thegeneral.com get?
1.52M
-21.71%MoMEstimated monthly visits
2.3M1.53M765.45K0
Global rank
29,465
Country rank · United States
5,938
Category rank · Insurance
62
Average visit duration
04:24
Pages per visit
4.59
Bounce rate
52.13%
Domain age
30 years
Search share
13.4%
Sources
Where does thegeneral.com's traffic come from?
- Direct35.3%
- Display ads29.4%
- Search13.4%
- Paid search7.0%
- Email6.8%
- Referrals4.9%
- Social2.8%
- Other0.3%
- Generative AI0.1%
Regions
Which countries visit thegeneral.com?
- United States96.9%
- India0.5%
- Mexico0.4%
- Canada0.4%
- Brazil0.2%
See how thegeneral.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to thegeneral.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- the generalBRAND30.25K22.5K134%
- car insuranceBRAND11.35K2.11M1%
- the general insuranceBRAND9.9K6.32K157%
- the general car insuranceBRAND9.51K5.59K170%
- the general loginBRAND6.51K2.79K233%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does thegeneral.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 321.0 KiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 39 days
Page and SEOSchema 5
- Final URL
- https://www.thegeneral.com/
- Title
- The General® Car Insurance | Get a Quote to Insure Your Car
- Description
- Shop The General® car insurance and get a free quote today. Explore our auto insurance options to find the coverage you need at affordable rates.
- Cross-origin redirect
- Yes
- Word count
- 1,676
- Internal / external links
- 34 / 8
- Canonical
- https://www.thegeneral.com/
- Language
- en
- H1 / H2
- 1 / 8
- Images missing alt
- 0 / 18
- Schema
- Answer · ContactPoint · FAQPage · InsuranceAgency · Question
- Hreflang
- en-us · x-default
- OG / Twitter
- OG · Twitter
Technology and tracking3 tracking
- Technology clues
- Next.js · Contentful · Bootstrap · Consent manager
- Tracking clues
- Google Tag Manager · Google Analytics · Microsoft Clarity
- External script hosts
- widget.trustpilot.com · cdn.cookielaw.org
- Social links
- facebook.com · instagram.com · twitter.com · youtube.com · tiktok.com
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- CAA issuers
- pki.goog · amazon.com · awstrust.com · letsencrypt.org · 2 more
- Site verification TXT
- Adobe · Apple · Atlassian · Canva · Google · Microsoft
- SOA
- elk-p-inbxns-01.sentry.com
- NS
- a1-209.akam.net. · a3-64.akam.net. · a18-65.akam.net. · 3 more
- MX
- 10 mxa-00109a02.gslb.pphosted.com. · 10 mxb-00109a02.gslb.pphosted.com.
Hosting and networkAS20940
- A
- 23.53.3.138 · 23.53.3.136
- Hosting ASN
- AS20940 · 23.53.3.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-53-3-138.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR1
- Certificate remaining
- 39 days
- Certificate SAN
- DNS:thegeneral.com · DNS:www.thegeneral.com
robots and AI crawling2 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 82
- AI explicitly disallowed
- 2
- AI explicitly allowed
- 14
- Disallow examples
- Bytespider · Diffbot
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was thegeneral.com registered?
- Domain
- thegeneral.com
- Registration status
- Domain registered
- Registered
- 1997-02-25
- Registrar
- Network Solutions, LLC
- Expires
- 2035-02-26
- Domain age
- 30 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to thegeneral.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.