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baxter.com

baxter.com had about 495.47K visits in September 2026, up 6.58% from August; the top source is direct.

Redefining Healthcare Delivery Everywhere Care Happens | Baxter

Website traffic

How much traffic does baxter.com get?

495.47K

+6.58%MoMEstimated monthly visits
789535.11K356.74K178.37K0
Global rank

91,357

Country rank · United States

45,633

Category rank · Health

1,035

Average visit duration

02:35

Pages per visit

3.36

Bounce rate

44.50%

Domain age

35 years

Search share

16.8%

Sources

Where does baxter.com's traffic come from?

  • Direct
    41.4%
  • Social
    17.2%
  • Search
    16.8%
  • Referrals
    13.0%
  • Display ads
    4.3%
  • Email
    3.8%
  • Paid search
    2.3%
  • Generative AI
    1.2%
  • Other
    0.0%

Regions

Which countries visit baxter.com?

  • United States
    41.4%
  • India
    14.6%
  • New Zealand
    12.9%
  • Germany
    6.8%
  • Canada
    3.6%

See how baxter.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to baxter.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. baxterBRAND12.55K29.36K43%
  2. baxter internationalBRAND1.95K3.71K53%
  3. baxter careersBRAND8501.7K50%
  4. baxter healthcareBRAND85089096%
  5. baxter medicalBRAND52079066%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does baxter.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
95.4 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 12 days
Page and SEO
Title
Redefining Healthcare Delivery Everywhere Care Happens | Baxter
Description
With essential healthcare solutions for the hospital, physician's office and other sites of care, learn how Baxter is working to make a greater impact.
Cross-origin redirect
Yes
Word count
1,186
Internal / external links
58 / 6
Canonical
https://www.baxter.com/
Language
en
H1 / H2
1 / 8
Images missing alt
1 / 15
Hreflang
en
OG / Twitter
OG · Twitter
Feed / Manifest / AMP
Manifest
Technology and tracking1 tracking
Technology clues
jQuery
Tracking clues
Google Tag Manager
External script hosts
vjs.zencdn.net · players.brightcove.net
Social links
linkedin.com · facebook.com · youtube.com · instagram.com
Generator
Drupal 11 (https://www.drupal.org)
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
BIMI
DKIM selectors
selector1 · selector2 · k1 · s1 · s2
IPv6
AAAA present
Site verification TXT
Apple · Atlassian · DocuSign · Facebook · Google · Microsoft · 1 more
SOA
darwin.ns.cloudflare.com
NS
darwin.ns.cloudflare.com. · tricia.ns.cloudflare.com.
MX
10 mx1.hc3292-22.iphmx.com. · 10 mx2.hc3292-22.iphmx.com.
Hosting and networkAS13335
A
104.17.124.116 · 104.17.123.116
AAAA
2606:4700::6811:7b74 · 2606:4700::6811:7c74
Hosting ASN
AS13335 · 104.17.112.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
Go Daddy Secure Certificate Authority - G2
Certificate remaining
12 days
Certificate SAN
DNS:*.baxter.com · DNS:baxter.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 470
AI explicitly disallowed
0
AI explicitly allowed
0

Website information

When was baxter.com registered?

Domain
baxter.com
Registration status
Domain registered
Registered
1992-01-23
Registrar
CSC Corporate Domains, Inc.
Expires
2027-01-24
Domain age
35 years
DNSSEC
No
Registry status
client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited

Similar sites

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.